Year after year, the best practices for search engine optimization evolve. As agency professionals are well aware, any company that does not want to be on the wrong side of a new algorithm or major search engine change must stay current on the latest trends and changes in order to understand their potential impact.
The most significant trend is how mobile SEO is. People are increasingly using mobile devices to conduct the majority of their searches. If you only do desktop SEO and not mobile SEO, your desktop ranking may be higher, but your mobile ranking may be abysmal. Focusing on mobile SEO is critical and will only become more so in the future.
2. Search with a Single Click
Don’t dismiss the local search listings. Because of the steady rise of zero-click searches, where top search results provide answers directly from the SERP, local SEO is critical. Because many zero-click searches are local, it is critical to establish a solid backlink profile and a Google My Business account.
3. Voice Recognition
Without a doubt, voice search will change the way people interact with search engines. Conversation sampling occurs on a daily basis, and the AI race to a world where we can have answers to questions before users ask them will undoubtedly change the SEO landscape. It’s an exciting time! The ultimate goal of anything is to make it more efficient, and voice search accomplishes this.
4. Intentional Content
The one major SEO trend that will continue in 2021 is having best-in-class intent content curated with the user in mind; this is required to rank well. Websites that use black hat SEO techniques will continue to lose traffic and rankings. You must conduct thorough keyword research in order to write about topics that people are searching for, and then you must analyze your competitors’ content in order to create something better.
5. Buyer-Centered Content
Aside from any technical algorithm changes, the majority of which are beyond your control, simply ensure that your content is searcher- and buyer-centric, rather than just “me-me-me” sales copy. Be present, be useful, and address the specific pain points that your buyer is looking to solve or repair. Rather than attempting to outwit the search engines, concentrate on your user; your site will perform better and thus rank higher.
6. Video Content
As YouTube’s influence on SEO grows, it’s important to remember that your SEO strategy should include a video component. These videos should include the target keywords and be search engine optimized. You should also include a video targeting the same keyword on your landing page.
7. Important Web Facts
SEO will be more focused on the user this year than ever before. This means that in order to rank in the top ten of SERPs, websites must be optimized for a good user experience, including quick loading and response times and easy mobile navigation. The more your website is focused on meeting the needs of users, the better your SEO results will be.
Please do not hesitate to contact us for SEO advice!