When to Post on Social Media

Nov 15, 2022 | Blog

Having a successful social media marketing campaign means more than just creating great content. It also means knowing when to post that content.

There’s a lot of debate on the best times to post on social media, but the truth is that there’s no one-size-fits-all answer. The best time to post on social media depends on your audience, your goals, and the platform you’re using.

That being said, there are some general guidelines you can follow to help you figure out the best time to post on social media.

1. Figure out when your audience is online.

This is the most important step in determining when to post on social media. After all, there’s no point in posting content when your audience isn’t around to see it.

There are a few ways to figure out when your audience is online. The first is to look at your own social media analytics. Most social media platforms (such as Facebook, Twitter, Instagram, etc.) have built-in analytics that can tell you when your fans and followers are most active.

Another way to figure out when your audience is online is to simply ask them. You can do this by asking a question in a post, or even conducting a survey. This method requires a lot of engagement, though. So, if you don’t have a large or very engaged audience, it might not be worth your time.

2. Test, test, test.

Once you have a general idea of when your audience is online, it’s time to start testing different times to see what works best for you.

Start by posting at different times of the day, and pay attention to when you get the most engagement (likes, comments, shares, etc.).

You can also try posting more frequently or less frequently to see how that affects user engagement. Just be sure not to overwhelm your followers by posting too often.

You could come up with a plan on how you’re going to test engagement. For instance, if you’re posting two times a day, you could post four times a day for two weeks, and then compare the results to understand if the engagement rate changed.

3. Analyze your results.

Once you’re done test posting at different times, it’s time to analyze the results and see what works best for you.

This step is important because it will help you fine-tune your posting times and ensure that you’re getting the most out of your social media efforts.

There are a few different metrics you can look at when analyzing your results, but engagement is usually the best indicator of success.

Comments and shares are also good indicators, but they’re not as common as likes. So, if you’re trying to increase your reach, focus on the times when you get the most likes.

Once you’ve analyzed your results, you should have a good idea of when the best time to post on social media is for you. Just remember to keep testing and fine-tuning your social media strategy as needed. And, of course, the best time to post on social media will also change over time, so keep an eye on your engagement levels and adjust accordingly.

Image by natanaelginting on Freepik

4. Be flexible.

Keep in mind that your posting schedule should be flexible. Just because you find a time that works well for you doesn’t mean you should stick to it rigidly.

Your audience’s needs and habits can change over time. So, if you notice your engagement levels start to drop, it might be time to switch things up.

There’s no magic formula, so don’t be afraid to try new things.

Patience and flexibility are key to any marketing campaign, and social media marketing is no exception.

What Kind of Content Should You Post?

Just posting regularly and at the right time won’t be enough to generate the results you need. The kind of content you post is just as important. So, what kind of content should you share?

Well, the answer to that question depends on your goals.

If you’re trying to build a following, you should post engaging content that will get people to like, comment, and share your posts. This could be anything from a funny meme to an interesting article.

If you’re trying to build relationships with your followers, you should post content that encourages conversation. That could be a question, a poll, or a statement that you know will get people talking.

And if you’re trying to stay top of mind, you should post content that will be helpful or insightful to your followers. This could be a blog post, an infographic, or even just a list of relevant tips.

No matter what your goals are, make sure to share content that is relevant to your brand and that resonates with your target audience.

Additionally, it’s important to remember that you don’t have to come up with the content yourself. Plenty of popular social media marketing agencies will be happy to oblige and help you on your quest to establish an online presence. This is an especially good idea for people who are just getting into social media marketing, as they can be sure they’re giving quality to their followers.

What Is The Best Time to Post on Each Social Media Platform?

While the habits and engagement of your target audience are crucial, we can still gauge what the best time to post on different social media platforms is. This is because each platform has its own target audience, so it can be easy to predict when most users will be online based on the habits and lifestyles of their age group.

Facebook

The best time to post on Facebook is between 1:00 p.m. and 3:00 p.m.

This is because the majority of Facebook users check the site during their lunch break or in the afternoon, when they have some free time.

You can also try posting on weekends, but engagement levels tend to be lower on these days.

Twitter

When it comes to Twitter, the best time to post is around 9:00 a.m.

This platform is mostly used by working professionals, and they are most likely to check it during their commute or at work.

Of course, you can also try posting in the evening or on weekends, but engagement levels will likely be lower.

Photo by Alexander Shatov on Unsplash

Instagram

Instagram is used by people of all ages, but the majority of its users are millennials.

This means that the best time to post on Instagram is during the evening, when most people are finished with work or school and have some free time.

Mornings and afternoons also work, but you shouldn’t expect high levels of engagement then.

Pinterest

The best time to post on Pinterest is in the evening, when people are most likely to browse the site.

This is because Pinterest is mostly used by women, and many of them are at home in the evening.

That said, weekends tend to be the best days for engagement, so don’t be afraid to experiment.

LinkedIn

LinkedIn is a platform used mostly by working professionals, so the best time to post on it is during workdays.

The best times to post on LinkedIn are between 7:00 a.m. and 8:00 a.m., and between 5:00 p.m. and 6:00 p.m.

This is because most LinkedIn users check the site during their commute or at work.

Due to the nature of the platform, posting on weekends might not give you the results you want.

What Are The Benefits of Regularly Posting Online?

Now that you know the best time to post on social media, you might be wondering what the benefits of regularly posting online are.

Well, for starters, regularly posting online helps you build a following.

The more you post, the more likely people will see your content and follow you. Having a big following can do wonders for your brand.

Additionally, regular posting helps you build relationships with your followers. The more you share content, the more people get to know you,trust you, and buy from you or use your services.

Finally, regular posting helps you stay top of mind. If you’re regularly posting great content, people will think of you when they need something that you offer.

How Long Does it Take to See the Results?

It’s important to remember that social media is a long-term game.

You’re not going to see results overnight, no matter how often you post or what kind of content you post.

It takes time to build a following, create relationships, and stay top of mind. So be patient and keep at it.

Final Thoughts

The best time to post on social media is when your target audience is most likely to be online. However, the kind of content you post is just as important as the time you post it. Make sure you’re posting relevant, engaging content that resonates with your target audience. If you do that, you’ll surely see the results you’re looking for.

Author’s Bio

Christopher is a Digital Marketing expert, Project Manager and a passionate blogger. He is a devoted and experienced author who loves to pay attention to quality research and details. Focused on fresh digital trends and voice distribution across different channels, he starts the day scrolling digest of new trends while sipping a cup of coffee. In his free time Christopher plays drums and Magic: the Gathering.

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