If you want to start selling your products online, product page SEO should be a key part of your strategy. In physical stores, customers can handle and examine products up close. However, they lack that advantage in online shops. It’s also not as easy to discover an online store as it is in person.
To help customers find and explore your e-commerce store, you need the right features on your product pages. This will recreate that in-store experience in a virtual setting. Today, I’ll teach you how to optimize your product page for SEO.
Use High-Quality Photos
One of the best ways to encourage people to add a product to their online cart is with high-quality photos. Ensure they are clear enough for customers to inspect closely. If your product comes in different colors, include photos that show each one. You can also add text that highlights what sets your product apart.
For SEO, remember to add descriptive alt text to your photos. This helps Google understand the type of products you are selling.
Create Realistic Yet Enticing Copy
Once you have high-quality photos, focus on your copy. It should accurately describe your product while making it appealing to customers. If there are details that your photos don’t cover, include them in your copy.
This is also a good opportunity for SEO. Use your copy to address customer pain points. Make it clear how your product can solve their problems. Depending on your industry, include essential information on your product pages. For example, pages for medicine should contain details like proper serving sizes and warnings for certain individuals.
Add Searchable Keywords
In addition to considering what information customers want, it’s important to include what Google looks for. One effective way is to add searchable keywords to your product pages. The right keywords help the algorithm understand your page’s content.
For instance, one of our new clients, a corporate uniform supplier, included the keyword “Delta Plus Harness Philippines” in their “Fall Arrest” product category page. Within a month, they moved from the 28th spot to number 1 on Google.
Including keywords in your headings, copy, alt text, and meta data can boost your visibility on search engine results pages and increase the number of keywords your website ranks for.
Utilize Schema
Another way to make your product pages stand out in search results is through schema. Different types of schema allow users to learn more about your product even before clicking on your page. This information can help spark interest in your product over others. Useful schemas for e-commerce websites include Product Schema, Ratings Schema, and Price Schema.
Here’s how product pages with schema appear on search results.
Take Into Consideration UI/UX
Lastly, consider your UI/UX. You want people to click on your page and move further in the sales funnel. Good website navigation is essential for this.
If you have multiple product types, categorize them to make it easy for customers to browse. If you sell intricate products, enable zooming to let customers see the details clearly. Highlight product features in above-the-fold content to draw attention.
In short, make your customers feel like they are shopping in a physical store. Ensure they can easily find what they need and navigate through your pages smoothly.
Key Takeaway
Now that you understand more about Product Page SEO, you can increase the visibility of your shop and products on search engine results. Attract customers with engaging copy, high-quality photos, and the right keywords. These elements will not only improve your visibility but also encourage customers to choose your brand over competitors.
Do you have any other suggestions for optimizing product pages for SEO? Let me know in the comments below!
