DSP Advertising Management

You’ve built your business and likely seen how effective Google Ads can be in capturing customer demand. Google Ads is a great starting point, a strategic tool that answers user search inquiries with your solution. But what if you could take that idea and supercharge it?

Welcome to the world of Demand-Side Platform (DSP) advertising.

Think of Google Ads as a user approaching you with a direct question. DSP is like Google Ads on steroids; it involves actively listening to people’s behaviors, interests, and demographics while delivering highly relevant, targeted ads across every platform. We’re talking about websites, apps, streaming services, and all social platforms. This is about being present wherever your audience is, building brand awareness and driving conversions on a large scale.

At Sotavento Medios, we specialize in managing these impactful campaigns. Our DSP advertising service is tailored for ambitious brands that are ready to move beyond reactive search advertising and establish a strong, proactive presence in the digital landscape.

Who is DSP Advertising for?  

This is not a starter package. This service is meant for brands willing to invest significantly to gain broad exposure and lead their market. It is for businesses that have built a solid foundation with Google Ads and are ready to enhance their reach and audience targeting abilities.

Why Google Ads First?  

Before starting on a DSP journey, it’s vital to have a strong Google Ads foundation. Why? Because Google Ads offers valuable data on user search intent and conversion patterns. This data is the foundation of our strategy. It shows us who is actively looking for you and what they are searching for. We then use this information to create very detailed audience profiles for your DSP campaign. This ensures that your ads reach the right people, even before they begin searching for you.

Our DSP Management Service: Simplified for You  

DSP campaigns are very complex. They run on multiple platforms with many ad exchanges, making dashboard access tough and often unnecessary for clients. Our team of experts manages all aspects of your campaign, from strategy and execution to real-time bidding and optimization. You focus on your business, and we will focus on your growth.

Our comprehensive service includes:

• Custom Strategy Development: We create a tailored DSP strategy that aligns with your specific business goals.
• Creative Asset Management: We handle the complexity of developing multiple ad sizes and creative formats required to run on diverse platforms.
• Audience Segmentation & Targeting: We leverage vast data sets to build precise audience profiles and reach your ideal customers.
• Real-Time Optimization: We continuously monitor and adjust your bids and placements to maximize performance and return on ad spend (ROAS).
• Transparent Reporting: We provide you with clear, easy-to-understand reports on your campaign’s performance, so you always know where your investment is going.

Pricing & Monthly Budgeting

DSP advertising is a high-impact, high-investment channel. The setup is significantly more complex than standard advertising, requiring extensive work to prepare a multitude of ad sizes and creatives for various platforms. As such, the setup fee is a one-time payment to ensure a robust and effective launch.

This fee structure is designed to be fully transparent, reflecting our dedication to a successful, long-term partnership.

Minimum & Recommended Monthly Ad Spend

The following table provides a clear breakdown of the minimum and recommended monthly ad spend for a DSP campaign. It is important to note that these are minimums required to collect sufficient data for effective optimization and scaling.

Ready to change your advertising from quiet to loud? Contact us today to set up a consultation and find out if DSP advertising is the right next step for your business.