In the past, marketers and business owners will rely on traditional methods of marketing use the available media such as newspapers, magazines, television and radio.
Most of us will be irritated by the lengthy Commercial breaks while watching your favourite drama in the TV, hearing the DJ’s promoting certain products or services in the radio or overwhelm by the amount of advertisements while reading the newspaper or your favourite magazine. But from the marketing point of view, it’s the most effective methods of broadcasting and promotes their product and services.
The only disadvantages is all this traditional methods of marketing is costly and could only target the local population due to the media’s restrictions. Ever since the invention of search engine in the early 90’s, internet marketing have been the most popular and reliable way for business owners to promote their brand.
It has greatly change the marketing world which marketers and business owners have more marketing options and tools to work out their marketing strategy.
This is a big comparison to traditional marketing as there is virtually no boundaries to advertise their brand in most parts of the world. Internet marketing is also cheaper in terms of the marketing cost but the results are vastly better than traditional advertising. It works well in this digital era as most shoppers or business clients are savvy with internet searching to do the price comparison before they purchased a product or using smart devices to search for relevant information related to the product or services.
Online marketing tools such as SEO (search engine optimizations), SEM (search engine marketing), PPC (Pay Per Click), content marketing, email marketing and other methods are not only economical for your marketing budget. It has become a necessity for most companies to conduct their business and finding potential clients around the world.
Which means that your online marketing campaign can run for 24 hours a day and 7 days a week. This is particularly useful for companies that conducts their business without any regards in the time zone. While there are many advantages in using internet marketing tools to promote your business.
The disadvantages are equally challenging for most business owners and marketers to overcome. Dealing with the complexity of running the online marketing campaigns, online competitors, negative reviews that can damage your brand’s reputation and creating the right impression to your target audience are all the challenges that companies face on the daily basis.
Other factors such as the nature of the products or services and the target customers must be also consider before you decided to use internet marketing to advertise.
For example, it will not be a good idea to promote health products meant for senior citizens via a SEO campaign as most of them are not computer savvy or don’t even know how to use a computer. One main concern for companies doing E-commerce business rely heavily on Internet marketing campaign but they might miss out sales opportunities from certain group of customers that still prefer to view the products physically first before they make their purchase which made it hard for these group of people to embrace the concept of internet marketing despite its popularity nowadays.
In summary, it all depends on the nature of the products and services and how the business owners and marketers plan and execute their marketing strategy to achieve the best results in boosting their brand’s image and getting more sales conversion via the digital world of internet marketing.