Singapore’s #1 for SEO & Web Development

+65 93261061     info@sotaventomedios.com

Singapore’s #1 for SEO & Web Development      +65 93261061     info@sotaventomedios.com

Singapore’s #1 for SEO & Web Development
+65 93261061   info@sotaventomedios.com

Singapore’s #1

SEM Agency Singapore

The Best Search Engine Marketing for your Business

Known as Search Engine Marketing, it is an online marketing tactics and strategies that is used by companies to generate and get more visitor’s traffic via search engine results pages or (SERPS) to their company’s website. The main purpose of SEM is to promote and increase the targeted website’s visibility.

SEM Agency Singapore

SEM Agency Singapore
What is SEM?

Known as Search Engine Marketing, it is an online marketing tactics and strategies that is used by companies to generate and get more visitor’s traffic via search engine results pages or (SERPS) to their company’s website. The main purpose of SEM is to promote and increase the targeted website’s visibility using tactics like Pay Per Click (PPC) advertising, contextual advertising and also organic search rankings method like SEO or Social Media Marketing (SMM).

While SEO only used organic search to optimize and improve the website’s performance that is based on the search engine’s ranking algorithms in Google, Yahoo! or Bing. SEM will go a step further to boost the sites ranking and generate more lead generation and better sales conversion and the most effective tactics so far is by using PPC which is the paid advertisement to increase and drive more traffic to the targeted website on top of the SERP.

Thus, it is good for companies especially newly startup business to use both SEM and SEO for their online marketing campaigns to increase their company’s branding and sales conversion.

What are the roles of SEM Agency in Singapore?

Businesses in Singapore are highly competitive nowadays and many companies both SME and MNC has reply more on online marketing techniques and strategies to compete in the open market. Thus, there are many Digital Marketing agencies in Singapore that are specialize both in SEO, SEM and other related online marketing tactics to assist and service their clients in their business.

This is especially so for agencies that are specialized in SEM as it is recognized to be one of the most effective method of online advertising to get the desired results in terms of branding, leads generation and sales conversion that use search engine as the main platform.

The roles of a SEM Agency is rather straightforward as they will help to market and promote your company’s brand, product or services and ensure that your company’s brand has a higher visibility and authority so there will be more potential customers that are attracted to visit your company’s website and purchase your products or services.

A SEM Agency are also responsible to update you constantly on the results of the online marketing campaigns via data reports, to analysis the current market trend and your current business situation so as to offer you the best advices and strategies on how to further improve your business not just in SEM tactics but also other online marketing techniques as and when necessary.

SEM Agency Singapore
SEM Agency Singapore

What are the roles of SEM Agency in Singapore?

Businesses in Singapore are highly competitive nowadays and many companies both SME and MNC has reply more on online marketing techniques and strategies to compete in the open market. Thus, there are many Digital Marketing agencies in Singapore that are specialize both in SEO, SEM and other related online marketing tactics to assist and service their clients in their business.

This is especially so for agencies that are specialized in SEM as it is recognized to be one of the most effective method of online advertising to get the desired results in terms of branding, leads generation and sales conversion that use search engine as the main platform.

The roles of a SEM Agency is rather straightforward as they will help to market and promote your company’s brand, product or services and ensure that your company’s brand has a higher visibility and authority so there will be more potential customers that are attracted to visit your company’s website and purchase your products or services.

A SEM Agency are also responsible to update you constantly on the results of the online marketing campaigns via data reports, to analysis the current market trend and your current business situation so as to offer you the best advices and strategies on how to further improve your business not just in SEM tactics but also other online marketing techniques as and when necessary.

SEM Agency Singapore

What are the common SEM Techniques in Singapore?

Currently in Singapore, there are three main types of SEM techniques that is common and popular in Singapore which most companies are satisfied with the results in terms of page rankings and sales Conversion.

The first one is known as Google AdWords or Pay Per Click (PPC) Advertising which is a form of paid advertising using Google search engine as the platform. Advertisers will bid on “targeted” keywords or phrases which will prompt their paid advertisement to display in the 1st page of the search results. Advertisers will need to pay a certain fee each time a visitor clicks on one of their advertisement links but the fee will depend on how competitive are the keywords or phase according to the Google’s search engine algorithm. Other search engines like Yahoo! and Bing also have the option for Adwords advertisement but is not as popular as Google Adwords.

The second one is known as Local SEO which is a type of SEO (Search Engine Optimization) in Google which the purpose is to get your business listing and other related information such the address, operating hours, reviews and photos that will show up in Google map results. The main benefit for using Local SEO is that it is a free of charge service for business owners to use and promote their business.

The third one is the standard Organic SEO which is the search engine optimization process that results in getting your website’s content to gain visibility and higher traffic in unpaid, non-local results and the main difference compared to Google Adwords, there is no additional charge when a visitor clicks to your company’s website.

Frequently Asked Questions (FAQs)

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Why engage a SEM Company in Singapore?

By engaging a company that is specialize in Search Engine Marketing to assist your company in managing your online marketing campaigns, you can be rest assured that they can help your business in building a better company’s image, increase customer loyalty and better sales conversion.

You can also save more money and effort in the long run by outsourcing to an Internet Marketing company instead of hiring an in-house Digital Marketer as not only the market salary of an experience Digi-tal Marketer is usually quite high and you are also worried of high turnovers which is common situation in Singapore nowadays. Thus, by outsourcing to professional SEM company, it will help you to relieve the hassle of hiring one yourself.

Since 2017, Sotavento Medios has help many of our clients to achieve success both in branding and sales conversion and also constantly advice our client’s on how to improve their business in the competitive mar-ket to gain a better edge in the highly competitive market.

Give us a call and let us show you how our Digital Marketing Agency can grow your business.

What are the popular SEM services in Singapore?

The popular SEM services in Singapore are Adwords advertising in popular search engines like Google, Ya-hoo! or Bing and the next one is Search Engine Optimalization (SEO) which is also highly in demand by companies in Singapore.

Under Sotavento Medios, we have researched the market and offer our SEM services to clients and our tactics are proven to be very efficient and effective in boosting the brand awareness and revenue generation for our client.

Is SEM Expensive compared to SEO?

This will depend on what kinds of Digital Marketing tactics and strategics you desired for your business and how much you are willing to spend. While most business owner will assume that SEM will be more expen-sive than SEO due to the fees that they need to pay for the PPC advertising in the search engine. Others will invest heavily in SEO tactics for their online marketing campaigns on the monthly or even weekly basis.

Why SEM is more expensive in a long-term solution?

The reason is the fact that SEM comprised of PPC advertising and other SEO methods which you need to set aside an additional amount of marketing budget for your PPC advertisement fee every month or even weeks depending on how many visitors click on you adwords link in the search engine.

Not to mention the difference in the price of targeted keywords or phase use for adwords advertising that will adjust accordingly to the search engine algorithm. This means that you may pay more or less for the same keywords or phase every month or weeks for your Adwords account depending on the market demand.

Is Sotavento Medios a SEM Certified by Google?

The answer is a definite “Yes” and our company have been certified by Google Singapore since our opening in 2017 and Sotavento Medios have went to regular audit and certification by Google every year since then.

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