In this digital era, more and more consumers including business owners rely on search engines such a Google, Yahoo and Bing to search for relevant information to solve their problem. There is many business strategies to boost your SEO rankings or SERPs
(Search Engine Ranking Page) which you as a business owner will want to fully utilize it to increase your brand awareness and convert the CTR (click-through rate) to sales conversion.
To achieve this, you will need to develop a good strategy for SEO writing to complete against your business rivals and competitors. You may ask why SEO writing is an important factor for SEO ranking?
The answer is simple.Content is King! A website that has a good, SEO friendly content will increase your chances for your website to appear on the first page of the search engine when people search online to get solutions for their problems. For example, if I want to find out which is the cheapest buffet in my country.
I’ll go to the Google search engine and key in “cheap buffet Singapore” which I will only browse through the first page and select those websites that provided an honest review of each and every restaurant which are listed in the website.
A good article or blogs that talks about your company’s product or services will also give the visitor an insight of what you can do, how you do it and why they shall engage your services or buy your products to solve their problems.
While writing a Good content may be easier for the writers as they have tons of knowledge to share. The challenge is how to get the search engine to understand and appraise your content with a positive result. Sometimes writers may overuse the keyword or the keyword phrase in their content for link building. Which means that they will use the same keywords repeatedly in the
What I will share now will be the few crucial factors on how to write a Winning content for your Business.by always be yourself. When it comes to writing articles for your website, do not fall into the trap of paraphrasing or copy some of the contents taken from other relevant articles.
This is considered cheating or known as plagiarized content which the search engine will penalize you and affect your website overall SEO ranking.Learn to communicate well with your readers.
While writing a content with good information is easy, you may not attract the crowd as your content may be full of technical details or jargons which only people with similar professional will understand. But to the rest of the regular folks, your article is boring and not worth their time to read.
Structure your article well by separating your contents in paragraphs, use the right style and the correct size of the fonts, add an interesting image or relevant videos to maintain your audience interest but most importantly.
Learn to write your content in such a way as if you are talking to your readers face to face. I know that it’s not easy in the beginning but with hard work and lots of practice, you will eventually develop your own style of writing contents to promote your website.
How to integrate your keywords into your content and make it SEO friendly. Gone are the days where you can add the same keywords repeatedly in your content and hope that it will push up your SEO ranking.
While it is still important to include keywords in your content as part of the SEO process, you will need to know how and when to add the relevant keywords to turn your content into a high-quality SEO content.