There are many advantages and benefits to use SEO for your business regardless of any industry. SEO will help you to create sales opportunities and increase brand awareness at the same time.

Most business owners will want their website to efficient and user-friendly.By using SEO will attracts more potential customers to view their site and thus increase the odds of them buying your products or engaging your services.

While getting a high ranking is the main purpose of using SEO, increasing your company’s brand awareness is more important as it’s a proven fact that people will trust your site more than the rest if you are listed on the first page of the search engines results page (SERPs).

For a new business start-up, using SEO can easily promote their products or services in the virtual world but that is if you understand how SEO works and doing it correctly.
As a comparison to other online marketing channel such as PPC or Adwords. SEO costing will be much lower but yet more reliable. There is no such thing as allocating the budget for advertising and you won’t to pay people money every time they click on your website.

Frankly speaking, it’s not even a guarantee that you will get high conversion rate or even a ROI (Return On Investment). Statistics have also show that the Sales conversions are higher when visitors click on your website that is SEO friendly than compared to a paid advertisement.

Think about it, all you need to do to pay some money upfront for the initial setup cost and making some efforts to choose the correct keywords, writing SEO-friendly articles, link building etc. But the moment your website is listed on the first page of the search engine, you can enjoy the rewards as your website will get constant traffic and better conversion rate.

There are many useful tools such as Google analytics and Google keyword planner to help you to decide how you can choose your keywords but you must take note that SEO will not give you immediate results. Also SEO will increase your page ranking gradually and if you do it right, you will get more and more people to visit your site which means more business for you.

One main difference between SEO and paid advertisements is that once the budget for the paid advertisement is used up, the campaign will stop and visitors will not see you page in the search engine anymore.

But for SEO, all you need to do is to maintain the page ranking regularly to ensure that your website are always in the 1st page of the search engine.

There is more companies understand the benefits of using SEO to bring more revenue to their business. Which means the competition to compete for the first page ranking in the search engine is more challenging than before. Thus most companies will hire SEO companies that is reliable and give results for their SEO ranking.

At Sotavento Medios, we have help many companies to achieve the 1st page ranking across popular search engines such as Google, Yahoo and Bing. We are the only company who dare to and guarantee to show customers at least a 35% savings to their current spending in real time access to their current advertising account.

Give us a call and let us show you how SEO can grow your business.