When it comes to doing SEO, people will often ask what is the best White Hat methods to get the best SERPs (Search Engine Results Pages) rankings for their website. Before I answer this question, it is good to understand the basics of White Hat SEO and Black Hat SEO to get a better idea on how it affect the website’s page ranking in the search engine.
In simple terms, white hat SEO is using methods that optimize various techniques, tactics, and strategies that focus on directing the traffic from the online viewers to the targeted website while abiding by the rules and regulations set by the search engines. Some good examples of White Hat SEO techniques are backlinking, link building, keywords analysis, writing quality content to post on the website. White Hat SEO is also known as Ethical SEO as this method do not go against the search engine’s policies to get instant results which are considered “cheating” and can easily get penalized by the search engine.
On the other hand, black hat SEO is similar to white hat SEO except that it focuses on exploiting loopholes from the search engine’s algorithmic to give the desired page ranking results and do not really follow the search engines guidelines and policies. Some black hat methods are even considered unethical and can result in been penalized heavily by the search engine. Common examples are cloaking, doorway pages, keyword stuffing, hacking into other websites to inject backlinks.
Looking at the differences, it is no surprise that most SEO agencies and business owner favor white hat SEO methods over black hats as they deem it as more safe and secure to use it for their SEO campaign. Nowadays companies will have to pay more to use the black hat methods such as buying expired domains, dedicated hosting, and other software even if they are willing to risk been penalized by search engine company like Google. Not to mention that fact the using black hat methods needs certain levels of technical understanding on how the web works and how the person can utilize it to their advantage.
Although doing White hat SEO may be more time to consume and tedious to do, the rewards are great as the SEO ranking of the website will continue to grow and drives more traffic with no penalty from any of the search engine company. This is also the reason why business owners and SEO companies like Sotavento Medios are willing to commit themselves to use only white hat SEO methods to get the best SERPs results in the search engine.
At Sotavento Medios, we have assisted many companies to achieve the 1st-page ranking across popular search engines such as Google, Yahoo, and Bing. By using the White Hat methods like content writing, link building, ORM (Online Reputation Management) and other SEO strategies. We have not only help our customer to get the desired results but also assist to save money for their SEO campaign. Do contact us and understand how Sotavento Medios can help you in getting the 1st ranking in the search engine.