Trying out the new Google Search Console URL Inspection Tool Update
Google started 2019 with a new algorithm update that affected many websites and caused changes in search rankings. This update was just the beginning of Google’s 2019; another update has been launched in one of their most popular search tools. The Google Search Console is one of the best website tracking tools available. It allows […]
The New Era of SEO
The digital landscape is always changing. For anyone serious about online visibility, staying ahead is not just a recommendation; it’s a necessity. September 2025 will be remembered as a pivotal month in search engine optimization, as Google introduced a series of significant updates that reshape the approach for marketers, content creators, and businesses. These changes, […]
How to Create Structured Data Markup for Rich Snippets
Structured data is now a major factor for search engines. Schema.org was launched in 2011 by Google, Bing, Yahoo, and Yandex to establish a common set of schemas for the web. Since then, the database has seen numerous improvements. Over time, the number of websites using structured data remains low, even though its benefits are […]
From Keywords to Conversations: Navigating SEO in the Generative AI Era
The shift in search is profound. Users are moving away from traditional keyword queries and embracing natural, conversational interactions with generative AI. This transformation has led to a rise in “zero-click” searches, directly impacting traditional website traffic and placing a new emphasis on the quality and trustworthiness of content. For businesses and marketers, survival in […]
A Guide to Product Page SEO
If you want to start selling your products online, product page SEO should be a key part of your strategy. In physical stores, customers can handle and examine products up close. However, they lack that advantage in online shops. It’s also not as easy to discover an online store as it is in person. To […]
Top 10 SEO Agencies in Singapore for 2025: Pros, Cons, and Pricing Breakdown
In Singapore, as firms grow online, SEO is key for seeing & getting leads & steady site visits. The market has many choices, making it hard to pick the best one. Here is a list of the top 10 SEO firms in Singapore for 2025, starting with Sotavento Medios, the most trusted name. Each firm’s […]
Does SEO Still Work in 2025? The Rise of AI-Driven Search and Answer Engine Optimization
Google’s Gemini at the top, many shops think if old SEO still stands. The clear reply is yes—but it’s changing fast next to a new plan called Answer Engine Optimization (AEO). The stats share a strong tale. ChatGPT now holds 400 million weekly users, up 30% in the last few months. As of January 2025, […]
GPT Rankings in 2025: What You Need to Know
As the search shifts to AI, things like ChatGPT & SearchGPT get big. In 2025, to be seen, brands need to rank well for “GPT rankings.” This is now called Generative Engine Optimization (GEO) or Answer Engine Optimization. Brands must tune in to new rank hints that are not just old SEO. 1. The Rise […]
Free SEO Masterclass with Jeremy Lee – 3 Exclusive Online Sessions!
Want to run your SEO & get more site hits? Join our 100% FREE SEO Masterclass hosted by Mr. Jeremy Lee, Founder of Sotavento Medios and a seasoned SEO expert with over a decade of experience in the digital marketing industry. This web class is made just for site owners who wish to do SEO by hand, try […]
Supercharge Your Site: Mastering SEO with CDN, Metrics, and On-Page Precision
In the relentless race for online visibility, websites fight for every pixel of search engine real estate. You can’t afford to be complacent. To truly dominate, you must leverage powerful tools and strategies. Let’s dive deep into the synergy between SEO and CDN, the essential metrics that gauge your progress, and the critical nuances of […]