Sotavento Medios

Understanding SEO, GEO, AEO, and Voice Search: Differences, Similarities, and How to Rank in Google and AI-Powered Search Engines

Introduction to SEO, GEO, AEO, Voice Search In the ever-evolving digital landscape, understanding the various optimization strategies is essential for effective online visibility. This article explores four key concepts: SEO (Search Engine Optimization), GEO (Geographical Engine Optimization), AEO (Answer Engine Optimization), and Voice Search Optimization. We’ll delve into their definitions, differences, and how businesses can […]

Supercharge Your SEO: Unleash the Power of Schema Markup

Schema markup, SEO schema markup

In the relentless battle for online visibility, search engine optimization (SEO) stands as your digital arsenal. But beyond the familiar tactics of keyword optimization and link building, a potent weapon lies waiting: schema markup. This structured data, often overlooked, transforms your website’s content into a language search engines understand, catapulting your pages higher in search […]