Sotavento Medios

When “Junk Leads” Aren’t Junk: The Marketing vs. Sales Blame Game

leads

If you run a digital marketing agency or hell, if you even work in a sales-dependent business you’ve heard it. You’ve sat in that meeting, probably via Zoom, and heard those two dreaded words: “Junk enquiries.” Recently, I had a client drop those exact words on us. Our team had been running a high-performing Search […]