The High-CAC Reality: Why ‘Outrageous’ Google Ads Costs are a Technical SEO Imperative
The sentiment is clear, and the data supports it: Google Ads costs are outrageous. B2B marketing managers and technical specialists are now operating in a market where the average Cost-Per-Click (CPC) has increased by double-digit percentages each year in high-intent sectors. The time of cheap, easily scalable paid search is over. However, seeing this as […]