Optimising Content for Perplexity and ChatGPT Search
Academic research into search engine optimisation typically focuses on Google or Bing, where the primary audience seeks factual information or ideas for immediate practical application. However, attention should also be given to ChatGPT, which performs a form of implicit search behind the scenes, generating output in response to implicit queries from its users. In this […]
The Rise of “Holographic Communication”: Is the Video Call Finally Dead?
For business leaders in Singapore and the Philippines, the question is no longer whether digital communication will evolve, but how fast it will become spatial, immersive, and more human. Video calls solved a major coordination problem during the shift to distributed work, yet they still flatten expression into rectangles, compress context, and create predictable fatigue. […]