The Ethics of “Emotional AI” in Marketing: How Far is Too Far?
Marketing in Singapore and the Philippines is becoming more precise, more automated, and more emotionally aware. That last shift is where the conversation gets difficult. Emotional AI, sometimes called affective computing, uses signals from text, voice, facial expression, behavioural patterns, or engagement history to infer mood, intent, or sentiment and then adapt marketing output in […]
AI for Business: Building an Internal AI Strategy from Scratch?
The age of artificial intelligence is transforming the business world. 92% of C-suite executives plan to deploy AI automation by 2026. Companies that don’t have a clear plan regarding AI can lose the race. To use AI well, businesses need a complete internal strategy for growth and success. Understanding the Need for an AI Strategy AI is […]