Tag: <span>ATL</span>

October 12, 2021
Basic Marketing Terminology for Newbies
ATL, BTL, and TTL are terms that are frequently used in marketing these days. The abbreviations ATL, BTL, and TTL stand for ATL – Above the Line Marketing BTL – Below the Line Marketing and TTL – Through the Line Marketing When Proctor and Gamble paid advertising firms separately (at different rates) for their suppliers ...
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