Case studies

Case Studies for Digital Marketing in Singapore

Over the years, marketing and advertising have changed substantially. The internet has given entrepreneurs and businesses a chance to market their product/service to millions of users. Despite the fact that SEO has a high ROI, most businesses settle for social media and paid ads for promotion. SEO requires effort up front, once you rank, your sales will skyrocket with no recurring expenses.

Case Study 1

Improve Traffic & Organic Visibility
Case studies
Website Revamp Goals

Industry: Thai Milk Tea (Thai Milk Tea Global Franchisor from Singapore)

  • Create a search-friendly website
  • Maximize visibility
  • Improve user experience
  • Increase visitor’s website
SEO Strategy                       
  • Develop an integrated site-wide keyword strategy
  • Uncovering user intent and organizing the site’s content
  • Create URL strategy to take advantage of established value
  • Remove and merge sections of the old website to support keyword strategy
  • Post website launch, SEO monitoring to fix issues
RESULTS
Case studies
Sotavento Medios Expert Takeaway
  • SEO-first approach and website development go hand-in-hand.
  • Site architecture and content development is key to improving visitor experience and SEO.
  • A URL strategy can help with SEO, user experience, and boost current marketing incentives.

Case Study 2

Increase Organic Traffic by 450%
Case studies
Website Improvements Objectives

Industry: Education (Private School in Singapore)

  • Improve traffic from organic search
  • Improve ranking for main keywords
  • Increase sign-ups
  • Build global awareness
SEO Strategy
  • Long-tail keyword research
  • Website structure refinement
  • Optimizing the site for mobile
RESULTS
Case studies
Sotavento Medios Expert Takeaway
  • Long-tail keywords have amazing benefits including increased search volume, higher click-through-rate, higher conversion rate, easier and quicker ranking
  • We’ve all heard mobile is the ‘next big thing’ and it is here to stay, so it’s no big secret that website owners need to think about mobile users as well
  • Structuring a website is indeed a crucial element of SEO as it helps to generate more traffic and receive more internal links

Case Study 3

Driving Traffic to a Localized Website
Case studies
Local SEO Objectives

Industry: Boutique Hotel Chain in Singapore

  • Increase traffic to Hotel Booking Website
  • Convert visits to bookings
  • Organically increase non-brand related traffic
Local SEO Strategy
  • Technical audit to optimize website for non-branded keywords.
  • Changes to custom Content Management System.
  • Combined content outreach and social media sharing to increase non-brand traffic.
  • Publishing fresh content and sharing it on social media.
RESULTS
Case studies
Sotavento Medios Expert Takeaway
  • Performing a technical audit improves the overall growth of a website. It is done to make a website flawless and more search engine friendly.
  • Content outreach and social media sharing ensures direct visibility of your content and developing valuable relationship in the process.
  • Constant flow of fresh content keeps your community engaged, more indexing, and helps the website to rank well in search engines.

Case Study 4

Drive Local Inquiries
Case studies
Lead Generation SEO Goals

Industry: Covid-19 Sanitization Services Company in Singapore

  • To be found at the time when users want to hire them
  • Increase awareness of their service
  • Focus on the locations they serve
Local SEO Strategy
  • Develop a detailed local SEO campaign
  • Optimizing visibility in ‘Google My Business’
  • Improving on-page local optimization
  • Generating high-quality mentions and links
Results
  • Services were fully booked for three weeks
  • Increased visibility in Singapore.
  • Increase in website traffic and leads
Sotavento Medios Expert Takeaway
  • A local SEO strategy is effective for improving customer experience, obtaining a higher SERP position, and pushes you ahead of your competitors.
  • Staying on top of ‘Google My Business’ listing is a continuous process but, one that will be worth your effort as it increases your search engine visibility.
  • Choose small business SEO services to achieve your goal.
  • On-page SEO not only gives you a better visibility but also helps you run successful internet marketing campaigns.

Case Study 5

Rank for 20 Competitive Keywords in 120 Days
Case studies
Technical SEO Objectives

Industry: Healthcare, Pain Relief Specialization Clinic in Singapore

To get a first-page ranking for 4 competitive keywords.

32 Tier SEO Link Building Strategy
  • Guest posting
  • Editorial link building
  • Skyscraper blogging and link outreach
  • Blogger outreach for links
Results
  • Generated a total of 97 conversion
  • 10 X increased in organic traffic
  • 113 new referring domains
Sotavento Medios Expert Takeaway
  • While many are still at crossroads on whether guest posting works, doing it within Google’s guidelines is good for SEO.
  • Guest posting and editorial link building are different. You can earn a link via guest post but, in editorial link building, you have to earn it naturally. If you somehow find a way to earn one, it is even more effective than guest posting.
  • Small to big brands across the industries all swear by the skyscraper tactic to get amazing results.
  • Link outreach plays an important role in increasing the awareness and visibility of your brand.
  • If you just want to connect with other bloggers or reach out to industry influencers, outreaching for links will amply your brand’s visibility. For that, you have to create truly exceptional content.

Case Study 6

Deliver Leads Through LinkedIn & SEM Paid Advertising
Case studies
SEO with Social Media Objectives

Industry: E-Commerce Mastery Training School in Singapore

  • To drive quality leads to their new open programs
    Strategy
  • SEM (Google Ads, Propeller Ads, Youtube Ads), LinkedIn used as advertising mediums
  • LinkedIn ad such as sponsored updates, InMails, and dynamic Ads was tried
  • Advanced data-led approach to target the courses to the right people
Results
  • 7% increase in brochure downloads.
  • 1984 leads generated totally out of which 873 from LinkedIn and 1111 from Pay Per Click Ads.
  • 44% average conversion from LinkedIn Ads.
Sotavento Medios Expert Takeaway
  • There are many advantages of SEM Paid advertising via Google and Propeller. Some of the major ones are SEM is measurable and trackable, quick entry, incredible targeting options, provides loads of useful data, and gives quicker results.
  • LinkedIn consists of business people, business owners, students, and teachers. It provides a multitude of options through which you can target the right audience for your product and services.
  • Dynamic LinkedIn ads help deliver messages that can be relevant and customizable according to each member.
  • Data-driven ad campaigns deliver creative messaging and help the targeted people to see the real value. The ads allow you to offer ‘read-value’ to consumers. By exploring more in this area, you’ll get some serious rewards in return.

Case Study 7

Optimizing Existing Campaigns to Increase Revenue & Reduce Cost
Case studies

Industry: Physiotherapy Services Company in Singapore

Assistance with PPC, and SEO. Plus, wanted to generate more revenue and improve the existing brand campaign.

Conversion Optimized SEO Strategy
  • Auditing their Google AdWords account to optimize existing campaign.
  • Using historical data analysis to determine how people search.
  • Structured Adwords campaign around these terms.
Results
  • Cost Per Click – 38% decrease
  • Click-Through Rate – 142.9% increase
  • Average Sales Value – 10.9% increase
  • Return on Ad Spend (ROAS) – 92.2% increase
  • Cost Per Acquisition (CPA) – -22.2% decrease
Sotavento Medios Expert Takeaway
  • An Adword audit is auditing the Adword account to evaluate its effectiveness. It helps to identify issues and improves overall health and performance of the account. Once you’ve done it, you can better focus on your target audience and get the desired outcomes from your PPC efforts.
  • Historical data is nothing but looking for what worked in the past and implementing it. Once you get a hold of it, you’ll be able to start your new campaign with a fresh and confident mindset. By using this method, you can easily predict your future efforts and stop wasting time on areas that don’t work. It’ll help to increase your ROI on each campaign.

Case Study 8

Get 40 Of Keywords on Google Page 1 Within 60 Days
Case studies
Brand and SEO Visibility Challenges

Industry: Beauty Salon (One of the biggest beauty salon in Singapore)

Brand and SEO Visibility Strategy 
  • Adding keywords to attract the right type of audience
  • Website enhancements with onsite SEO Optimization
Results
  • After 2 months 40 of the target keywords were on the first page of Google Search Engine Results 30 appeared on the 2nd page of the search result.
  • 1% traffic increase within first 2 months.
  • 568% increase in social media traffic.
  • integration was made.
  • Social media content was created to engage with audience.
Sotavento Medios Expert Takeaway
  • You have to know how people are looking for your products or services that you offer. Once you figure it out you will be able to add the right keywords and attract the right audience.
  • Technology and design trends change quickly, so businesses have to stay current to get more online opportunities.
  • Redesigning your website has benefits like more exposure, trust from search engines, faster loading time and improved user experience.
  • Social networks are one of the fastest growing industries in the world. The only way to resonate with people on social media is to add useful content.
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