The Evolution of Social Commerce: Selling Directly Through AI Chat Interfaces
Social commerce has moved far beyond shoppable posts and native checkout buttons. For businesses in Singapore and the Philippines, the next competitive layer is direct selling through AI chat interfaces, where discovery, qualification, recommendation, and payment can happen in a single conversation thread. That shift matters because buying journeys in both markets are already heavily […]
How does conversational AI marketing redefine the customer journey in 2026?
I believe that conversational AI marketing has shifted from simple “chatbots” to autonomous AI Agents that manage the entire customer lifecycle. In 2026, a successful strategy uses multi-modal AI (text, voice, and vision) to provide instant, hyper-personalised interactions that guide users from discovery to purchase without leaving the chat interface. By integrating these agents with […]