How AI Search Is Changing SEO and What to Do About It
For most of the last two decades, search meant a list of blue links, and SEO meant earning a spot near the top of it. That model is not gone, but it is no longer the whole picture. AI overviews sit above the results on many queries, and standalone answer engines respond in prose instead […]
How Answer Engine Optimization (AEO) Fits Into Your SEO Strategy
Search is no longer a list of ten blue links you scroll through. Increasingly, someone asks a question and gets a single synthesized answer from Google’s AI Overviews, from ChatGPT or Perplexity, or from a featured snippet at the top of the page. If your content is not the source that answer is built from, […]
Goodbye Tabs, Hello Apps: Is Google’s ‘Disco’ the Death Knell for Traditional Browsing?
Google Labs has unveiled Disco, an experimental browser experience that replaces the chaos of dozens of open tabs with custom, AI-powered applications. Powered by the powerful Gemini 3 model, Disco introduces a foundational shift in how we interact with the web, moving the user experience from passive information gathering to proactive, generative task completion. The […]