LLMs.txt: The New Frontier of Content Control and AI Indexing
The rise of Large Language Models (LLMs) and their use in generative search interfaces like Google’s AI Overviews and ChatGPT’s live search has disrupted the content-to-traffic pipeline. For years, the robots.txt protocol was the key gatekeeper, instructing search engines on what not to index. Today, the challenge is not just about excluding content, but also […]