Skip to main content

Sotavento Medios

AI Optimization: The Technical SEO Necessity in the Age of Generative Search

Technical SEO, AI Optimization (AIO), LLM SEO, E-E-A-T, Generative Search, Structured Data, B2B Marketing, Answer Engine Optimization

The rules of digital visibility have changed. For marketing managers, B2B owners, and technical SEO experts, “SEO” now extends beyond just ranking on a search engine results page. It involves AI Optimization (AIO), ensuring that your unique knowledge is captured, cited, and shared by Large Language Models (LLMs) and Generative Search Experiences, like Google’s AI […]

AEO is the New SEO: Optimizing for AI Overviews and Answer Engines in 2025

AEO is the New SEO: Optimizing for AI Overviews and Answer Engines in 2025

The rules of digital visibility have changed fundamentally. In 2025, for B2B firms and technical specialists, the key term for success is no longer just SEO (Search Engine Optimization); it is AEO-Answer Engine Optimization. Google’s launch of AI Overviews, previously known as SGE, has rapidly transformed how information is delivered for both informational and commercial […]