Does SEO Still Work in 2025? The Rise of AI-Driven Search and Answer Engine Optimization

Google’s Gemini at the top, many shops think if old SEO still stands. The clear reply is yes—but it’s changing fast next to a new plan called Answer Engine Optimization (AEO). The stats share a strong tale. ChatGPT now holds 400 million weekly users, up 30% in the last few months. As of January 2025, […]
The Impact of Voice Search and AI on Search Engine Interaction and Content Optimization

Voice search and digital assistants are becoming ever-present in everyday life. Voice search, in particular, is increasingly becoming part of consumers’ interaction with the internet, and information is increasingly being sought by a spoken request to a digital assistant. This change fundamentally affects how search engines function and how content can be optimized for them. […]