SEO vs. AEO: When to Prioritize Clicks vs. Citations in the AI-First Era
The foundation of B2B digital strategy has changed. For more than twenty years, the goal of technical SEO was clear: rank well, drive clicks, and capture traffic. Success was measured by sessions, CTRs, and organic position reports. Today, the digital landscape, dominated by Generative AI and Answer Engines like Google’s AI Overviews, Perplexity, and ChatGPT, […]