Seo stands for search engine optimization, a technique that is used to optimize web pages in order to rank higher and gain more relevance in search engines. Seo has been considered to be a very important tool in the digital space in recent years. As a matter of fact, 61% of marketers say improving seo and growing their organic presence is their top inbound marketing priority. This article will provide an overview of seo and its importance in web page optimization. I will also explain the significance of meta titles and meta descriptions in search engine result pages (serps) and offer some actualities in writing them. Last but not least, I will also provide some insight in improving user engagement and click-through rates by understanding search intent, incorporating calls to action, and optimizing page titles using html code.
Importance of SEO in Web Page Optimization
The primary goal of any website is to be visible to its target audience. It is crucial to optimize your website in a way that helps search engines (e.g., Google) understand and rank it. This is because you need to get your website on the first page of the search result, preferably within the top 5 of the first page because most people do not search beyond the first page of the search result. This is where search engine optimization (SEO) comes into play. It refers to the process of getting your website ranked high in the search engine results pages (e.g., Google results). When someone searches for information on the internet using a search engine, the higher the website appears in the search results, the more the likelihood that the website will be visited. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. SEO is an essential tool for a business to generate quality traffic to the website and allow them to successfully compete with other competitors within the industry. It has been proven that about 75% of internet users never scroll past the first page of the search results. This means that if your website does not appear on the first page of the search results, the chances of someone visiting your website are very low. Also, another 70% clicks of search users are organic (i.e., not the advertisement link, the results that appear below the advertisement links). So if you also consider the fact that almost 60% of the clicks go to the first result and 20% to the second, it clearly shows the importance of SEO to optimize the site to appear as high as possible in the search results.
Understanding Keyword Research for SEO
Keyword research involves identifying popular words and phrases people use in search engines in order to understand what to rank for. Like meta titles and meta descriptions, keywords most closely match a potential customer’s search. There are a number of ways to perform keyword research. Think about seed keywords or the ideas and words you would enter when initiating a search. Using a basic list of keywords is a start, but effective research means delving further into how often and by whom they are used. Many providers offer SEO services that come with professional keyword research. These paid-for services will give you more insight into what will deliver results for your business. It’s important that your keywords suit every aspect of your business; relevancy is key to a good SEO ranking. Used strategically, through all aspects of your online identity, be it a social media post or an individual webpage, keywords will drive traffic and deliver the audience you desire. But be warned, overusing them can be just as harmful as not using them enough – this is known as keyword stuffing and can lead Google to penalize your website ranking. The next step is to implement these keywords into our meta titles and meta description. As we’ve established, meta titles and meta descriptions are key in keeping a good CTR, and to do this, potential customers and key terms go hand in hand. Again, when writing content for a website you should use these words where they naturally fit in, ensuring that what you’re producing is not only rich in relevant keywords but also it can be seen as readable and lasting. A combination of strong, relevant keywords and easy-to-grasp, useful content will be greatly rewarded by search engine rankings. Always make sure your meta titles and meta descriptions are maintained and regularly updated; analytics are mostly readily available in most services, which can offer insight into what is creating traffic and what isn’t. Over time key terms come in and out of fashion, so what works for now might not work in a year’s time – the most effective SEO is always ‘alive’.
Optimizing Meta Titles and Meta Descriptions
Meta title and meta description are the first things which are indexed by the search engines and seen by the searchers. When a web page is indexed by the search engines, the contents of the meta title are used in the search engine result pages as the linked headline for that sponsored link. The meta description is used as the short description of the page in the search engine results under the linked headline. A high-quality meta title with your preferred keyword and a well-written meta description will actually increase the possibility of getting better click-through rate (CTR). A well written meta description will improve the conversion rate as well. There is no character limits for meta title and meta description but Google actually uses (by pixel) according to the latest update on May 2017, around 600 px for meta title and 900 px for meta description. There are a number of factors to consider when it comes to writing an effective meta title. First and foremost, every single page on your site should have a unique meta title that accurately informs the users and search engines. As each page on your site is unique, the meta title should also be unique. Ensure the keyword relevant to the page content is included and kept as near to the beginning of the meta title as possible. And most importantly, the meta title should attract the attention of the user, do not just create a meta title just because you need meta title. Always focus on what is important to the users. As people are bombarded with a huge amount of information in the search results, the meta description should be relevant to what the users are searching for and it should help to understand what the website offers. A well-written meta description will actually encourage the users to click on the links and land on the web page. Always avoid creating duplicate meta description for the web pages, duplicated meta description is one of the factors consider as bad SEO. The search engines might penalize your website by lowering the search results. Remember to include the main keywords at least once in the meta description, ideally near the beginning of the meta description. In order to write a good meta description, it is important to ensure that the meta description accurately describes the contents of the web page. A meta description which does not accurately state the contents of the page will actually increase the bounce rate and is not good for search engine optimization.
Significance of Meta Titles in Search Engine Result Pages (SERPs)
When a search is executed on any search engine, the first thing that a user comes across is a list of results related to that search. You will find a few lines of text under each result. These lines of text are what are known as the meta descriptions. As an online marketer or consumer, if you are looking for a particular type of content, you’re naturally going to click on the site that looks the most relevant and most popular. What you choose to click on will partly be decided by the content of the meta title and meta description. The balance of keywords or phrases also plays a part in the effectiveness of your meta titles towards your appearance on search engine result pages. Too many keywords or key phrases and the number of characters used in writing your meta title will deter from a perfect display in search engine results. Implied above, following the best modern-day practice for a meta title, Google and others will recognize your site and award it respectively. The display of your page as a search result can also influence a consumer’s decision to click. The meta title is the most significant part of your listing. If you have a well-optimized page and a highly ranked search result but your page has a weak title, searchers will be less likely to choose your link and more likely to choose a more relevant one. It’s extremely important to have one single H1 on your page and the meta title and H1 are the same; now Google will recognize a well-structured and strongly titled page. A meta description is the preview snippet that appears underneath your meta title. A perfect meta description is an additional salesman, encouraging users to visit your site. However, the description has no impact on the outcome of your search rank, the meta title is what gives you that successful appearance. Always make sure the ‘name’ attribute is present within your keyword tag and ensure that every tag is unique. Do not use the same keyphrase to identify multiple pages, as this is spamming the search results and ranks lower in the effectiveness of your SEO. With these best practices put into place, your meta titles will effectively preview your site in search results and your site will be awarded accordingly. User experience begins with a viewer typing in a certain query. A distinctive and well-present meta title can make the difference for a click; the consumer sees a list of page results and the perfect meta description, smaller in significance, can finalize the consumer’s decision to click onto your webpage. Although it takes time to know what to post with the most effective keywords as the market industry changes and frequently undergoes modernization, “a successful page requires continual measurement and understanding of all the influencing factors of your ranking and appearance on search engine result pages”. This is the conclusion of Dr. Sam Wong after a seminar held to question “Are Your Online Advertisements Search Engine Optimized?”. Dr. Wong discussed this concept as he stressed the importance of meta tags and optimization of content. He explained that no matter how good your content is, “you won’t have the click unless the appearance is inviting for the user laws of voluntary foundations”. He explains how research shows that the first search result receives twelve times more clicks than the third and this is on average.
Best Practices for Writing Effective Meta Descriptions
Effective meta descriptions, which are attention-grabbing and include a call to action, and the creation of search engine-friendly URLs – something that is increasingly important in this age of ranked domain names and keyword-specific URLs. With a good meta description, you could see a spike in website traffic – so what are you waiting for? The main practices when writing your meta descriptions are quite simple and are things that you probably do already when creating engaging website copy. The first thing to remember is that the most important sections of a meta description are the first 24 to 30 characters, so avoid wasting space with any unnecessary words – get straight to the point. Consider leading with a question to stimulate interest in your web page, but if you are going to do this, then ensure the question is engaging, relative to the topic, and is not a closed question – the aim is to lead the viewer towards clicking your web page to find the answer, so the question needs to instill curiosity. Also, consider using a – or | to break up different points on a page, which not only breaks up the text but can also slightly increase the size of the listing on a search engine results page. Finally, use a call to action – suggest why you should the visitor click your web page and also action what you want them to take. These simple practices are in place to help ensure that web content remains relevant to the topic and also helps future-proof web page and website design for new developments in search engines and listing preferences. By following the guidelines and best practices for meta description writing, your web page will be set up for greater search results and corresponding click-through rates – something that all web designers and SEO experts are trying to achieve. It is also a good habit to keep meta descriptions unique and fresh, as this will add exposure to the website in a multitude of different search results and increase the probability of picking up unrelated terms that are searched now and again.
Enhancing Search Engine Optimization with Good Meta Tags
Keywords are used to increase the meta tags’ effective power, something described as “Meta Tag Optimization”. In the past, the key phrases related to an internet page were also provided to spiders within the meta tag keywords. This gave the spiders extra reliable information to help decide the relevance of a web page to a person’s search. However, SEARCH ENGINE OPTIMIZATION (SEO) has shifted focus from the meta key phrases to the truth that they aren’t really related anymore. The meta tag key phrases are nonetheless seen by some engines, however the meta tags that truly maintain weight are the description and the title. The rationale why meta tags had been so vital a few years ago was because the major search engines relied almost solely on the meta tags. Nowadays though, these tags are given less consideration as many site owners abuse using key phrases. This blew up into an difficulty between engines (who desired to supply better results for users) and webmasters (who wished their web sites to rank well). As a consequence, engines began to weigh different parts of internet pages more closely compared to the meta tags. Not too long ago though, search engines are paying more attention to helping users discover content, and are inserting much less emphasis on the principle title tag, although it is nonetheless essential. Research have proven that well written meta description tags can affect conversions. The best way in which websites are converted to SERP can influence the utilization of description tags. This is known as “Snippet Management”. When optimizing the metas, the Snippet Management process is made much easier. Websites that have been extended to and more skilled in optimization use the description tag. This shows that the more advanced users make the most of the meta description to control their snippets. Many websites which have employed the optimization of their meta tags have seen results in the form of a better Click Through Rate (CTR) from Google. Websites which have been completely optimized for all popular search queries can command an enormous amount of traffic from each major engine. Defining the title is without doubt one of the triple key components which might be important to making an internet page rank well in the various engines and drive more and more visitors to a website. Just like any article, the title must be really attention grabbing and attractive. It needs to provide a strong indication of the information on the web page, making users want to click on and visit the page for more information. However, it’s of no use at all to the user if the title is misleading or consists of irrelevant information. Spiders look at the title of the net page and direct the user on the web to information that he or she may be searching for. This makes the title relevant to both the individual user and internet crawlers. Just as one would stuff keywords to try and increase search engine ranking, the same could be done to meta tags. Each page should have a unique meta tag related to the content of that web page. Words must be chosen carefully to describe briefly and comprehensively the content of that specific page. This tag is hidden from users but is read and indexed by many of the world’s major engines. The secret is to try to strike a balance between keyword density and relevance; something that with practice can be achieved. Always remember to save and add the modified meta tags to your website for fast implementation.
Improving User Engagement and Click-Through Rates
By understanding what satisfies users’ search intent, it is important to reflect that in the meta descriptions. A call to action within the meta descriptions often gives users a clear understanding of what they can expect upon visiting the page. For example, “Learn more about modern home furniture today!” encourages users to click and explore what the website has to offer.
There are generally four common types of search intent: navigational, informational, investigational, and transactional. Navigational intent is when users search for a specific website or webpage. For example, searching for “Facebook” would list the search results with the main site and its related pages on the top. Informational intent is to seek some specific information. For example, “how bees make honey” would give results with a list of web links and videos that answer the question. Investigational intent happens when users conduct searches to research something in order to make a decision later. For example, “best smartphone 2021” would generate results that help users compare different smartphones. On the other hand, users with transactional search intent are looking to make a purchase. For example, “cheap iPhone” would display web pages where iPhones are being sold online.
Understanding search intent in SEO is very important for user engagement. Search intent refers to the reason why a user conducts a search. It could be for the purpose of looking for information, wanting to visit a certain website, comparing different products/services, or just simply doing research. By analyzing the search intent of targeted keywords, SEO professionals are able to understand what users want and provide information that satisfies their needs. This, in turn, increases user satisfaction and engagement and also improves the chances of users clicking through the website.
Understanding Search Intent and Its Impact on User Experience
Google and other search engines employ complex, secret and finely-tuned algorithms to ascertain how a site should be ranked. Though the specifics of these algorithms are unclear, search engine companies often release general guidance as to how you can help them help you. This is where search engine optimization (SEO) comes in: SEO is the process of making your site as friendly as possible to these algorithms with the aim of improving your rank in the search results. As the majority of clicks go to the first few results, appearing high on the page can be very beneficial. The exact formula used by search engines to rank sites is not fixed – it changes regularly, and differs from one engine to another. This makes it very difficult to construct an SEO strategy which will work for any eventuality. As a result, the SEO process is often more about trial and error – you monitor how effective your changes are by trying different tactics and seeing if your rank improves – and a good knowledge of the current guidance published by the major search engines. That being said, there’s a few general practices, which seem to stand the test of time thus far. The meta title and meta description form the two critical pieces of information when it comes to on-page SEO. The meta title is the title of the page, given in the top bar of your web browser, and meta description is a short snippet of text, intended to concisely describe the content of the page. Though these don’t appear on the page itself, they are displayed on the search results page, often influencing a user’s decision as to whether or not to click on a particular link. As a result, effective meta writing can help to draw engaged users towards what you’ve written. However, it’s important to remember that the primary audience for your meta title and description is the search engine, not humans. This means that you need to carefully tailor your approach in order to maximize the effectiveness of your meta content. For example, the meta content should contain relevant keywords to help establish the content of the page to search engine algorithms. It’s also advisable to maintain a consistent length and style of writing to ensure that any given snippet isn’t abruptly cut off.
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Incorporating Calls to Action in Meta Descriptions
Calls to action, commonly abbreviated as CTA, are imperative verbs that are incorporated in the meta descriptions to tell the readers what to do next. For instance, using phrases like “learn more”, “buy now” or “download here” at the end of the meta descriptions guides the readers in their next steps. However, one will need to strike a balance to ensure that the CTA does not appear forced. Meta descriptions should remain natural and fluid in sentences and the CTAs should only appear once. Overstuffing the meta descriptions with CTAs can make the content less readable and enjoyable. If possible, incorporate the main keywords that the specific webpage is trying to rank for into the meta descriptions. This is because the keywords will be bolded when it matches the search queries and this can draw the attention of the readers to the meta description and the specific webpage. In addition, keywords in the meta description will further assist the search engines in understanding the topic of the webpage, thus further boosting the SEO of the page. The length of the meta description also indirectly impacts its effectiveness. Most experts recommend the length to be between 150 – 160 characters. Although Google’s display may span up to 920 pixels (which is about 158 characters), it is encouraged to keep it shorter as there are also certain meta description pixel width that should be taken into account. A good meta description should directly provide an insight of the content of the web page and should leave the readers wanting for more. With the right practices and the constant monitoring of the meta descriptions’ performance, one can certainly make the most out of this powerful tool to enhance the visibility of a website.
Utilizing HTML Code to Optimize Page Titles
An HTML code is the language that is primarily used to develop and create pages, and it is the most effective and efficient way you can utilize to optimize your page titles. You should insert the code of your title in the part of your webpage. The title tag should include your most focused keywords. There are also some guidance on how the HTML code is utilized to optimize page titles. Each page on a website should have a different title, and make sure you keep it relevant to the content of your page. The title tag should be used to express the content of a webpage and be descriptive for both the search engine and the users. It is recommended to just use some short yet focused keywords to ensure the perfect level of optimization. Last but not least important, the title tags should be placed inside the head and at the end of the head in the HTML coding. It is so far agreed that as the title tags are among the most important factors, and they should be given top priority on a search engine optimization work. All major search engines place a lot of importance on the keywords that are included in the title, which can make a great difference to your page’s visibility in the search listings. Well optimized, focused, relevant, and keyword-rich title tags can improve your ranking with the search engines and lead to more click-through and traffic to your site.
Leveraging SEO Plugins for Better Meta Tag Optimization
“Squirrly SEO” is a special plugin designed to help you create content that is both search engine friendly and human. It provides real-time suggestions to help you optimize your articles while you are writing or editing them. It also has a “meta” feature that helps you optimize traffic by guiding you through lots of details about your articles like keywords, meta description, tags, and many more. Squirrly SEO has many features, but this article will discuss how to utilize the “meta” feature to our advantage. After you finish writing your post, scroll down till you find the “meta” box. Start by filling the focus keyword of your articles. This is the keyword that you want people to type in the Google search bar to find your article. Then comes the SEO title. We strongly suggest your focus keyword to be in the SEO title. The SEO title is essentially the title of your articles shown in the search results, and it’s the first thing people see about your link. It’s that large blue text above the URL. Post-meta Over Optimization Analysis provides real-time suggestions on how you can improve your articles to make them more SEO-friendly. The first thing you want to do is make sure the bullet is green. If it’s red or orange, it means there are way too many keywords mentioned in the article, so you might want to get rid of some. If it’s orange, there are not enough keywords, so try to add more. Once you got the green light, toggle the Over Optimization Analysis. When a plugin is this intricate, it could take you a while to know all the details of it. But don’t worry. Squirrly has a great free and weekly updated online academy which you can find here. Everything is categorized so you can navigate easily through. Plus, at the end of each course, you can test your knowledge and get a certificate. Plus plus, it’s a very fun course. Even a squirrel is making its comments throughout the slides.
Advanced Techniques for Higher Visibility in Google Search
By following all these strategies and understanding the key features provided in the search results page, your website will gain popularity, and you are going to receive more clicks to your website, which will significantly improve your SEO in the long term.
Besides, you can encourage people to click on your web page by having good and regular updates on your web page. When a website is regularly updated, the site links have a better chance of being displayed on the search result pages. Also, updated and good content may attract more new visitors to the website. This will also help to improve the SEO of the web page. Lastly, keep in mind that people click on your web page because the meta description matches what they are looking for. So each of your web pages should be tailored to target particular search terms. For example, avoid being too generic with the meta description. Also, consider using a call to action such as “Find out more” or “Discover” to prompt user clicks.
Another key method to get your website onto the first page of Google Search Results is to understand what is displayed in the search results page and how you could attract more people to click on your page. Studies have shown that the first three listings in the search results receive the majority of clicks. However, there are a number of ways to get people to click on your web page even if your website is not listed in the top three. For example, in addition to the website name, the URL, and a brief description of the page, Google also allows you to input some extra lines of information that could be displayed beneath the meta description. This added feature is known as the “Site Links”. These site links will help to organize and direct traffic to different sections of the website. To qualify for the “Site Links” feature, you should have a clear website hierarchy and ensure that the “Site Links” options are enabled in the Google Webmaster Tools. Also, keeping the site links up-to-date ensures that the changes in your website will be reflected in the search results page.
In summary, a good meta description should accurately describe the content of your page in a way that is easy for all users to understand. It should use one or two keywords that are relevant to the page’s content, and the keywords could be placed near the beginning of the description. It is also recommended to monitor your meta descriptions over time and improve them. Each one that is non-unique or otherwise problematic is a wasted search opportunity. Also, keep an eye on the Google Search Result Page and see how the meta descriptions are displayed. There are general tips and recommendations, but sometimes Google’s exact formula may change. If the description is not properly adjusted, it may be displayed in a less effective style than is possible.
The snippet from the code above is a great example of a good title tag. It is relevant to the content on the page, regularly updated, and uses keywords that are important to the content. Another strategy to enhance your website’s SEO and SERP listing is through having a good meta description. A meta description is an HTML attribute that gives a brief explanation of what a web page is about. Search engines such as Google use the meta description in the search results page just below the page title. This means that if you have a good meta description for your website, it will be easier for your page to be listed in the first few search engine results. These high listings attract more visitors and this will increase the chances of getting more clicks to your website, which in turn improves your SEO.
Strategies to Encourage People to Click on Your Web Page
Another important aspect in obtaining better ranks on the search results page, which is the main goal of implementing SEO strategies, is to enhance click through rates. In fact, Google has revealed that it employs the click through rate to measure if a particular web page is suitable for a specific search term. It has been widely accepted in the internet marketing world that the more clicks a site gets, the higher it goes up the positions. However, the tricky part is finding a way to encourage people to click on your web page and therefore creating an increase in click through rate. A simple change in search engine result listing may catch the user’s attention and tempt them to click through more than before. One strategy is to use an emotional or a power word at the start of the title. This word has to be something that provides the user with a reason for them to be interested in the site listed. For example words such as “amazing”, “exciting” or “terrific” are widely known to be good attention grabbers and should be utilized if the content of the page allows. Also, questions can be employed as a way to engage the user. This is because it has been shown in various studies that questions stimulate the human brain and encourage it to start answering the question presented. If used correctly and the user is compelled to answer the question in their head, the chances of them clicking through is much higher. In addition, the question must cover a topic or subject that the page is based upon and must not be misleading. However, every word and characters count in a meta title and this make trying to fit in a power word and a full sentence quite difficult. Well, the good news is that Google has recently updated the meta title length parameter to around fifty to sixty characters at most. Originally, it was widely agreed that the parameter was set at a maximum of sixty five true characters. However, after a lot of speculation, research and talks among search engine optimizers in the last few years, it is now limited to sixty. As a matter of fact, the recommended length for a meta title is around fifty characters – at sixty characters, it generally takes up two lines in a search engine result listing. Thus, a two lined meta title would most likely be cut off and this looks unprofessional to users. On the other hand, meta description can be around two hundred characters long but only the first one hundred and sixty characters would be displayed on a search engine result page. The recent update by Google on the meta description length ended the dispute that has been going on for many years. Previously, there were no specific parameters but the general agreement was around one hundred and fifty five to one hundred and sixty five characters; anything outside was most likely to be cut off. However, it has now been confirmed that meta description must be under the maximum length of one hundred and sixty characters.
Analyzing and Improving Search Engine Results Pages (SERPs)
When it comes to analyzing and improving your site’s performance in search engine result pages, it is important to be cognizant of the ever-evolving algorithms and ranking techniques employed by search engines, particularly the industry standard of Google. Search engines use automated robots, often referred to as “spiders” or “crawlers”, to methodically browse the web and index the pages they come across. These robots are programmed to find new pages and revisit familiar ones, constantly sifting through massive amounts of data and collecting information about each page they encounter to create an up-to-date index. When a web user performs a search, the search engine scours this index for relevant information and subsequently returns a list of the best matching web pages with accompanying snippets, which are short descriptions of each result. The order and content of these results are drawn from the indexed information, but it is also influenced by a number of factors such as keywords present in the URLs, meta titles, page content, and most importantly, the actual user experiences and interactions noted by the search engine over time. This is a key point to note – search engines focus on presenting the most helpful and relevant results in an unbiased manner, and therefore good and improving search engine ranking is not about “gaming the system” but rather ensuring that your web page provides a first-rate user experience and the information or services sought by potential visitors. In other words, the goal is to make web pages more informative, more useful, and more appealing to the human user, as opposed to trying to deceive the algorithms in order to gain higher placements in the search results. By embracing this apparent paradigm shift and concentrating on the users instead of the search engines, industry experts believe that there will be a greater potential for driving organic traffic to your web page and digitizing your organization’s marketing strategy from the ground up. This ties in with the evergreen philosophy of good, organic search engine optimization – there is no substitute for well-formatted content and intuitive, navigable web design aimed at real people.
Why Having a Good Meta Description is a Good Idea
Importantly, being able to provide a summary of my article is great because it ensures your content is getting seen at its very best. Remember that meta descriptions do not always show up, they might not in fact appear at all if they are not deemed to be a good enough match for the search query. However, with that in mind, it is still incredibly important to ensure your web page has a good meta description. Putting together a good meta description is all about making sure you adapt your meta description to match the latest search engine optimization approaches. Firstly, a good meta description has to be user focused, it isn’t about keyword stuffing, this won’t have a positive effect on your SEO and will in fact be penalized by Google. The emphasis should be on creating a useful, informative and interesting piece of ad copy that clearly and fully explains what your webpage content is offering. This will not only improve your click through rates but also help to assist your overall SEO progress. By writing a good and effective meta description, you may be able to positively influence when and how your web pages are shown in the search engine results pages. Always remember that having no meta descriptions is a missed opportunity for the web page as for instance search engines will rely on the first few lines of a page to generate a description, these are likely to be decided by the search engine and may not be as ideal or descriptive as what could be achieved by a custom meta description. Provided that the meta description is very relevant to the subject matter of the page, has been carefully put together and is within the character limit, it is very much worth putting the effort in to make a good one. Also, although a meta description is not an absolutely crucial part of search engine optimization, it certainly can help to enhance your click through rates when employed correctly. Always consider that the meta description is your chance to give a rational to the user as to why they should click on your page, so make it a good one!
What is the Best way to highlight a Page?
The best way I will say is to use special symbols but do not use any punctuation in the first sentence. For example. Using ⭐, and it will show up a Star Symbol ⭐
So For example with the above and typing will be like this example below
