Mobile Application Branding

December 9, 2021

With more and more mobile apps being added to the Google Play Store and Apple’s App Store over the years, the growth in mobile application design has been phenomenal.
According to Statista, there are more than 5 million apps available on both the Apple and Google Play stores, with the numbers steadily increasing.
As a result, mobile apps that want to stand out should have high-quality performance as well as a strong brand.
In simple terms, mobile app branding refers to how app users perceive the app in terms of its visual image, communication, and reputation when interacting with it.
As a result, it’s critical to find answers to questions like these when developing a brand for your mobile app.

Who will use your app and why will they use it?
A loop of your app, such as through symbols, colors, and logos, is the app’s USP. What is your app’s tone and voice?
How will users learn about your app and the communication channels between the app and its users?
When these questions are answered analytically, they will assist you in forming a general approach that will influence all aspects of app design, development, and promotion.
The logic of the user experience, as well as its graphics, animation, style, and copy, will be influenced by branding.
As a result, before beginning the design and development process, it is necessary to investigate the answers to the above-mentioned questions in order to make mobile branding effective.

The following user research and market exploration-based mobile app branding strategies will help your mobile app brand stay ahead of the competition.
App Icon and Logo:
The logo is one of the most important aspects of branding, and for the mobile app, it is the visual appeal that stands out the most.
Symbols, Logotype (Wordmark), a Letter mark, Combination mark, Emblem, and so on are examples of these types of logos, and for mobile apps, it’s crucial to have a logo that matches the app icon.
An App Icon is a multi-platform interactive brand sign that promotes the application while maintaining its original identity. Because of the limited space available for the App Icon, the logos should be designed to fit the App Icon’s placement.

Another option is to use a well-known logo image as an app icon, with the full version of the logo used inside the app, such as on a splash screen.

The other branding strategy is to create a set of keywords that are divided into several groups, such as Descriptor keywords (funny, entertaining, bright, simple, exclusive, etc), Brand keywords – a set of words that users will use to find your app; Brand Plus keywords – a combination of brand names and qualifying words or phrases that users will use to find your app. These keywords are also beneficial for SEO and content creation.

Another branding strategy is to create a list of keywords that are divided into several categories, such as Descriptor keywords (funny, entertaining, bright, simple, exclusive, etc), Brand keywords – a set of words that users will search for when looking for your app; Brand Plus keywords – a combination of brand names and qualifying words or phrases. These keywords are also useful for content creation and SEO.

Style, Slogan, and Name
The availability of the name in the App Store and Play Market is a big question, so naming the app is a big issue and a challenge in the branding app strategy.
Furthermore, the presence of the app name on the internet, as well as a domain name for a website or landing page for the app, must be considered before deciding on the appropriate App Name.
When a slogan with a catchy brand tagline is required to promote the app for external channels such as social networks, landing pages, promo videos, and so on, it should be considered as part of the branding strategy.
The copywriting style and UX writing are also important components of a brand strategy for determining how the app will communicate with its users.

Graphics Customized graphics play an important role in making the app appealing, so elements like the logo, mascots, custom illustrations, branded interactive elements, photos, and so on should be considered when designing graphics for the app as part of the brand strategy.
Product Video A catchy and creative video of the mobile app is a proven method of attracting customers’ attention and informing the audience about the app. As a result, having an app product video as part of your brand strategy is critical.

Personalization and Onboarding
As a brand strategy for your app, using user onboarding and personalization techniques would result in a positive user experience and support brand loyalty among users.
Gamification, in the form of badges, leaderboards, and bonuses, encourages users to share their achievements with friends both online and offline and thus serves as a channel distribution center for positive user experiences about your app.

Landing Pages are a type of web page that is used
Creating multiple landing pages for your app based on different segments of your target audience, such as geography, gender, psychographics, and demographics, is a good way to reach users and give them a quick overview of your app.
Social Media Sites
The importance of social networks in your app’s brand strategy should not be overlooked, as they are the first of all major channels for brand awareness and recognition.

Opinion Leaders & Brand Ambassadors
As of now, the goodwill of brand ambassadors and opinion leaders can be effectively used for your app brand campaign, as there is still no better advertising than recommendations from people whom people or users trust.
Assistance and Support
True branding entails not only attracting attention, but also making an incredible first impression and providing the support that app users require at any point of interaction, which is a must in the case of complex mobile products.
These are some of the brand strategies that will aid in the development of a brand for your mobile app in order to attract a loyal following.

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