SEO is one of the most important aspects of a website that can determine its success or failure. By following these 10 common best practices, you can greatly improve your website’s SEO and increase your chances of ranking higher in search engine results pages (SERPs).
1. Include Your Main Keyword Early On In Your Content
When writing your content, make sure to include your main keyword near the beginning of the article. This will help search engine crawlers better understand what your article is about and rank it higher in SERPs.
2. Write Unique Titles, Descriptions and Content
It’s important to write unique titles, descriptions and content for your website in order to stand out from the competition. Remember that you’re writing for readers, not search engines! Therefore, be sure to write for your human audience first and foremost, providing them with interesting content they are interested in reading.
3. Optimize Your Title Tag for SEO
When it comes to SEO practices, optimizing your title tag is one of the most important things you can do. Make sure to include your main keyword in the title tag, as well as other relevant keywords and phrases that describe what your website is about.
4. Optimize Your Site’s Loading Speed
A slow-loading website can be very frustrating for users and can result in high bounce rates and low conversion rates. To optimize your website’s loading speed, make sure to serve scaled images and use a caching plugin.
5. Track Your Results With The Google Search Console
In order to track your website’s SEO results, you’ll need to install the Google Search Console. By doing so, you’ll be able to see how often your website appears in SERPs over time, as well as your position in SERPs, which will let you know whether or not the optimization practices you’re using are working.
6. Optimize Images for SEO
Optimizing your images is essential if you want to rank higher in SERPs. Remember that search engine crawlers can’t read text, so try to include an image with every article you write. By doing so, you’ll be able to include your main keyword in the image’s alt text and also provide users with more information about your topic.
7. Use Internal Linking
Internal linking is one of the best ways to improve the user experience on your website, as well as increase its SEO ranking. When writing content for your website, be sure to include links to other relevant pages on your site. This will help search engine crawlers better understand your website’s structure and rank it higher in SERPs.
8. Publish Amazing Content
The best way to improve your website’s SEO ranking is by publishing amazing content that people are interested in reading. By providing users with interesting content they are interested in, you’ll be able to keep their attention on your website for longer periods of time. This will help you increase your website’s dwell time and also provide search engine crawlers with more information about what your site is about.