Hiring a social media agency is not up for debate. Every company should be managing their social media channels, even if they are just starting; it’s the best way to get your message across to your customers. Hiring an agency will allow you more time to focus on other parts of your business.
Here are 14 reasons why every company needs a social media agency:
1. It takes time and skills to create engaging content
Social media companies have teams of people with creative mindsets who know how to engage with consumers through original visuals, graphics and videos. You don’t have time or resources to dedicate to that process so hire an expert instead. A full-service online marketing agency will understand what works well on each network and can create engaging content with consistent branding, so consumers will notice a familiar voice every time they see your business online.
2. You need manpower to distribute content across multiple networks
Consumers are on social media 24/7, posting and sharing content all day long. This constant stream of user-generated visuals needs to be seen by prospects and customers alike, which is why you need manpower from a social media agency that can share them across all of the most popular platforms.
3. Scaling up is difficult without an agency
To go from barely being on social media to having a successful campaign takes a lot of planning and expertise. If you have been working on your social media channels individually, it can be difficult to keep track of everything going on in each network. Social media is more than just sharing content, it’s about providing information that your consumers want and need while also staying true to your brand’s message. Hiring a social media agency will allow you to achieve the scale you’re looking for without overextending yourself.
4. To avoid mistakes publicly made
There are many social media agencies out there with knowledge and experience when it comes to creating campaigns for startups and small businesses. No one knows your business better than you do; however, most businesses simply don’t have the time or capacity to manage their social media.
5. You don’t have time to think about or manage your social strategies
Social media is a 24/7 job and it’s a full-time commitment to making a campaign successful. This is why you shouldn’t try going at it alone. We understand what works well on each social network, which can save you valuable time in the long run. Your social media agency should know when and how to engage with different users, whether it’s through images, videos, hashtags or real-time conversation.
6. Some tools will help you easily track metrics from your campaigns
You may be familiar with Google Analytics for measuring website traffic; however, did you know that there are many other free tools available? These tools are designed specifically for social media campaigns so you can better track who is engaging with your content.
7. It’s the easiest way to grow an engaged audience
Each social media platform has its unique community and culture, which is why companies must work with their agency to figure out where their customers are spending time online. The best way to get in front of new potential customers is by using proven methods to engage with communities that will benefit your business the most. These platforms aren’t just about broadcasting information; they’re also places where influential users come together sharing content that helps them solve problems or keeps them entertained.
8. Publishing & converting clicks into leads takes expertise
Running a campaign means getting people onto your email list or website (the first step in the sales funnel), and we can show you how to create a strategy that will give you these results. You may be familiar with blogging, but there’s a lot of difference between writing for search engine optimization and publishing content designed to go viral.
9. Having more than one social media account is just plain confusing
Even though social media has become part of our everyday lives, many companies still struggle with ensuring that their message is consistent across all platforms. Agencies help businesses maintain brand-specific messaging on each network so consumers feel engaged without feeling overwhelmed by information overload.
10. To keep up with changing algorithms & expectations
Algorithms are constantly evolving so it’s important to stay up-to-date with the latest news and changes that could affect your campaign. Not only will you need to know how to promote your content, but you’ll also need to know how best to protect it.
11. It’s prudent to measure & track everything
The key to successful social media marketing is consistency; however, consistent promotion alone won’t get you everywhere. You should constantly produce relevant content so followers are engaged enough to share your posts with their communities. This is where social media agencies can help by creating an editorial calendar that covers all bases. They know what type of information is valued most in each social network so they can adjust accordingly when something new comes up.
12. Consumer behaviour has changed
As consumers, we are exposed to more brands than ever before so it’s become increasingly difficult to stand out from the crowd. Even if your company has an amazing product, consumers won’t be able to hear about it unless they trust that you’re legitimate. This is why social media agencies exist – they help establish authenticity for businesses that may not have a strong digital presence or credibility online.
13. Social networks are always changing
We’ve already mentioned how algorithms are constantly evolving, but this doesn’t just mean changes on Facebook and Twitter; other social networks like Pinterest & Instagram also experience frequent updates. It’s important to stay up-to-date with these changes because sometimes having an older strategy can hurt your online profile rather than help it.
14. A strong social presence helps build credibility online
A company website isn’t enough – all of your content should be linked together so consumers can find everything they’re looking for no matter where they started searching. It’s important to understand how people behave on different social networks so we can use those insights to create a cohesive digital strategy.
Social media is not only a great way to connect with customers, but it also offers opportunities for increased brand awareness and more sales. If you find yourself feeling overwhelmed by all the information out there on social media marketing or just don’t have time to manage your strategy, Sotavento Medios might be able to help! Our team of experts can handle anything from content creation and distribution to maintaining authenticity online. We offer support and assistance so that we’re always up-to-date with new changes in behaviour or algorithms across social networks too – this ensures that our clients are getting everything they need when it comes to their digital presence. If these benefits sound like something you would benefit from, let us know how we can help. Feel free to contact us today!