7 Best Practices for Backlink Building

Feb 2, 2022 | Blog

Backlinks are one of the most important aspects of SEO. If you want to rank your website higher in search engine results pages, you need to have a strong backlink profile. In this blog post, we will discuss 7 best practices for building high-quality backlinks. We will also provide some tips on how to find quality backlinks opportunities.

1. Publish awesome content

We know that one of the most important factors for ranking higher in search engines is to publish awesome content. However, it’s also true for building backlinks. If you want people to link to your website, they need to find value in your content and share it with their communities. Your content should be informational, entertaining or educational because these are the types of content that will attract links from other websites. To increase the chances of getting a link from another website, try out our free tool Content Explorer where you can search through more than 1 million pages with a single click. Also, make sure you properly optimize your content so it ranks higher on Google SERPs and appeals to webmasters who might potentially link back to your website:

– Use search engine friendly URLs and titles

– Insert descriptive ALT tags for images, especially on pages with a lot of content

– Make your content easily scannable by using bullet points and headers

– Add links to related websites and internal webpages (it also helps increase user experience)

2. Get involved in the community by contributing to forums and other Q&A sites

As we mentioned earlier, another great way to attract backlinks is by answering questions on forums or other Q&A sites. The thing you should keep in mind is that you shouldn’t use this technique only to get backlinks. You need to add value and provide quality information before asking people to link back to your site. Generally speaking, the best way to get involved in these communities is by answering questions about your niche or helping others solve their problems. Usually, people are so busy trying to solve problems that they don’t have the time for self promotion. So if you can help them with something related to your industry, there’s a big chance that you can build some quality backlinks to your site. Also, don’t forget the power of social media when getting involved into online communities. Participating in forums and Q&A sites is not only about answering questions but also about sharing interesting content found on other websites. Just make sure you avoid spamming because nobody likes spammers.

3. Use Google+ Communities

If you want an additional (and free) avenue for promoting your content, Google+ Communities is just for you. There are many Communities related to your niche so find the ones where you can contribute and start engaging people. The best part about these communities is that users will not only read what you have to say but they might also share it on their profiles which results in more visitors to your site.

4. Evaluate websites linking back to yours

Often times building links isn’t about finding new opportunities but taking advantage of pages that already exist on other sites. Site Explorer can help you identify links pointing back to your website. Simply enter your domain name into Site Explorer and access Top Pages section to see exactly which pages are linking back to you. You can use this data to further research these websites and see if you can build better relationships with them.

5. Use the Broken Link Building technique

The Broken Link Building strategy is one of the best ways to attract high-quality backlinks. However, it requires some time because you’ll need to find broken or ‘orphaned’ pages on other sites which point back to your website (and replace those links).

6. Find link building opportunities using Majestic Seo Site Explorer

If you want to find additional link building opportunities then Majestic SEO site explorer should be your main tool. It shows exactly which sites are linking back to any given domain and the number of links they have pointing back to them. This data is extremely valuable because you can find new opportunities to contact webmasters via anchor text, as well as evaluate existing websites that are linking back to your site. In order to do this, just go into Site Explorer and search for the domain you want to research. Then click on “Top Pages” from the menu on the left side:

This will show all pages ranked in Majestic Top 100 Domain Authority which point back to a certain domain. The best part about this tool is that it also shows Moz Rank and number of referring domains so you can quickly see if a particular link passes value or not. Once you identify these high authority sites (and their corresponding pages), start reaching out to webmasters via contact forms or guest posts. This will not only help you build better relationships but also improve your rankings in the long term.

7. Use SEO Competitor Backlink Checker

Since this article is about link building strategies, it would be ridiculous if Ahrefs Site Explorer isn’t mentioned. Its main purpose is showing backlinks pointing to any given domain which makes it an extremely powerful tool for every webmaster and SEO professional who wants to find new link opportunities. Just enter your competitor website into Site Explorer and access Link Metrics section by clicking on “More” from the menu on the left side:

Site Explorer shows all referring domains which have at least one backlink pointing to our competitor’s website. These links give us an idea where the link building opportunities are hiding which allows us to further optimize our backlinking strategy.

The techniques that we’ve shared in this article should help you get started with finding and building high-quality links. However, keep in mind that link building is an ongoing process that requires a lot of effort and patience. Stay diligent and continue to research new opportunities because the more links you have pointing back to your website, the higher your rankings will be! If you have any questions about these strategies or want some help implementing them, feel free to contact us. We’re always happy to help! So what are you waiting for? Start building those backlinks today!

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