Why is Google Taking so long to index my website?

June 30, 2022

Factors affecting website indexing

First and foremost, one of the most common reasons as to why Google is taking so long to index a website is that the website has been designed and structured in a way that is not search engine friendly. For instance, when a website has a lot of complicated functionality or uses a lot of rich media, such as Java applets or Flash, it can make it more difficult for the search engine to crawl and index the website. This is because search engine crawlers are not able to understand rich media files in the same way that a human does and the more of these types of files that you have on your website, the more difficult it can be for the search engine to index your site. Another factor is that, if website content is not very high in quality or that it is not very relevant to the area that the website is promoting, search engines such as Google will take this into account and the website may well take longer to be indexed. It is always be a good idea to make sure that the website’s content is unique to that site and that the keywords used in the content are also unique, as this can help to make the indexing process quicker. Furthermore, the content needs to be regularly updated and changed because if it stays the same for a long period of time, search engines are less likely to index the website because they will think that the website is no longer active. Technical issues with the website can also mean that the website is not being indexed by Google as quickly as it could be. If the website has a lot of downtime, where the site cannot be accessed because the server is down, then this will naturally result in the website not being indexed. This is because the site is simply not available for Google to crawl and index.

Website design and structure

Many different factors can contribute to the length of time it takes for Google to index a website. One common aspect that can lead to delays in indexing a website is its design and structure. This includes various elements of the website, such as the layout, the way pages link to each other, and the location of the content. Websites that have a clear structure and are easy for users to navigate tend to be indexed more quickly and thoroughly by search engines. A well-structured website also means that search engine crawlers or spiders can find all the different pages on a website. These crawlers are automated programs that search engines use to explore the web and index different web pages. Given that website crawlers have a limited capacity to index new information as they come across it, it is important that the design and structure of a website enables crawlers to find and record as many pages as possible with each visit. This means that website creators need to focus on helping search engine crawlers in addition to making sure the website is user-friendly. One way of ensuring that a website is well-indexed is by creating a sitemap. This is a file that provides a map of all the different pages on a website and helps search engine crawlers to find and index the relevant information. Some website designs may inadvertently limit the ability of a search engine to accurately index the pages. For instance, content that is embedded within a multimedia player, such as Flash, is often not indexed, as search engine crawlers are unable to recognize the information. Similarly, websites that employ large amounts of JavaScript without providing an alternative means of navigating the content, such as HTML links, can also pose problems for website indexing.

Content quality and relevance

Content quality and relevance, in particular, are crucial for SEO. Quality content refers to informative, engaging, and user-friendly content that is likely to have people reading it and even coming back for more. Relevance, on the other hand, refers to the relation of the content to the user’s query. To ensure high-quality and relevant content, firstly, the content must be original. Duplicate content, such as content copied and pasted from the internet, provides no value to the user and can lead to a low page ranking. Secondly, the headings and content need to be organized and structured. Each page should focus on a main topic as depicted by the main heading of the page, and the content should elaborate further on that aspect. Key words and phrases that are relevant to the topic should be used throughout the content but not overused. These key words should appear in the headings and subheadings as well as in the meta tags. Meta tags provide information about the webpage in the HTML document, creating more easily accessible information for search engine crawlers. Also, each image on the website should have a proper description within the ‘alt’ tag in the HTML script. This will allow the search engines to locate the page using the images. This picture-feature can be useful as each picture located on the website will link the user to the page it is associated with; hence increasing the viewing of that particular page. Through this method, the indexing of the pages on the website can be expedited because all the pictures will link the search engine to the page. Required tags used to define headers, paragraphs and links in Hypertext Markup Language (HTML) are the final component of ensuring good content quality and relevance. For example, a top tier header is formatted and recognized by the computer as “<h1>”, and it is given the main title name of the page. By using proper tags, search engine crawlers will place more importance on the words and phrases that are being defined by these tags. For example, ‘Pest control Services in Singapore’ is the header title of the page. Words used in the main tag, such as ‘pest control services’, will appear at a more optimized ratio when compared to the rest of the content of the page. Throughout the development of a website, the quality and relevance of the content must always be the main focus. In due time, the tedious investment of creating good content will pay dividends in ensuring a high page ranking on a search engine.

Technical issues and errors

Googlebot, the search bot used by Google, relies on a complex and updated technology. If a website is trying to deliver content that can’t be fetched using the latest technology, the indexing might be unsuccessful. Examples of such technology are JavaScript, MVC frameworks, or AJAX. When a user enters a search query to Google, the search engine will look for indexed pages containing the same keywords as the user’s search query. It will then look into other factors such as website quality and the amount of traffic sent towards the website in order to determine the ranking of the pages. If Googlebots are not able to access and crawl a website in the first place, it is very likely that the website will not get indexed and will not rank for any search queries. It can be quite difficult to identify whether the website has any indexing problems. However, there are several ways to check on the status. One of the most direct ways is to use Google Search Console, which provides a report of indexing status. If there is a sudden drop in the number of indexed pages, this could mean that there is an ongoing indexing problem. The coverage report shows the amount of indexed pages and whether these have any issues. Deeper investigations can be carried out using the enhancement and the crawl reports. The crawl error report shows a list of pages with errors, such as ‘page not found’, allowing a website owner to debug and fix potential indexing problems. This is very useful as identifying and rectifying indexing issues is the first step to improve the organic discoverability of a website. However, it is important to realize that not all indexing problems are caused by errors at the website owner’s side. Sometimes, a website might get penalized after Googlebots have started to index. Google is the most used search engine nowadays and many factors could affect the possibilities of ranking high on the search results. Therefore, keeping a good status and a healthy relationship with Google is important, and a good start is to ensure the health of the website.

Strategies to improve website indexing

Optimizing a website’s structure improves the user experience, which helps improve the possibility of the website indexing more smoothly and effectively. You should think about website navigation in the sense of providing a clear path for the user, not only for optimization and indexing. A simple structure with easily understood and followed links shows that your website is easy to understand and use. This usually reflects in better user experience but also improvement in indexing because when Google’s bots crawl your website, they can get from A to B easily. Make sure you have a clear and well-structured URL, such as ‘www.example.com/services’ being used as a link instead of something like ‘www.example.com/pageid=1&cat=2’. This can be achieved by utilizing website directories, a simple layout, and clear labeling for URLs. These not only allow users to understand where they are on your website and how to move around, it also shows Google how your website is constructed and what the user will expect from different areas to improve indexing. A high-quality website with engaging and unique content is another good practice for natural improvement in indexing. Create content which is useful for your audience, is unique and of high quality as this builds up a good relationship with the user and a good reputation with Google. Having fresh, unique, and regularly updated content leaves a good impression on your website visitors, encourages others to link to your site, and generally makes your website more attractive. These are all good signals for indexing. Supporting elements of the website design including the use of CSS and Javascript can be another effective method. For example, the use of CSS has a number of benefits including making it easier to create a universal style across the website, make the website more accessible, and improve page load times. This can result in a smoother user experience and therefore potentially better indexing. CSS can be a very powerful tool for your website, using well-structured and positioned content and making sure that you do not overuse layout tables can help Google’s bots navigate and understand your website: this is also the same for users. On the other hand, Javascript can be used to both help and hinder indexing. For example, the correct use of Javascript in something such as asynchronous loading could result in better indexing as it allows the website to load more quickly and efficiently, which benefits the user. On the flip side, poorly written Javascript or having large amounts of it can impact negatively on indexing due to slow load times, making it difficult for crawlers to navigate and index. By making your website Javascript friendly and well-structured, this can improve the user experience and help the website index more effectively.

Optimize website structure and navigation

Next, the structure and navigation of the website can be improved. There should be a clear hierarchy and text links. All the pages should be reachable from at least one text link. Also, the website should have a responsive design. This means the web pages can detect the visitor’s screen size and the layout and the size of the fonts can be adjusted automatically to fit the screen. A website needs to have a mobile-friendly website when someone searches the internet on mobile phones. This is because most websites have small buttons which are hard to press with fingers on the mobile screen, or the writing is too small to read. Mobile-friendly designs are developed to enhance ergonomics – they provide a simple and intuitive tap and swipe interface, which replaces point and click. Mobile-friendly websites also provide easier navigation and a faster loading system. Nowadays, most people use mobile phones as they can easily search on the go. In fact, web traffic is now more on mobile phones than on desktops. Therefore, it is very crucial that our website is mobile-friendly. Also, a mobile-friendly website helps drive traffic. If the website is not user-friendly, meaning if visitors struggle to navigate and not finding what they want, they will leave the site quite quickly and probably we will lose the opportunity to engage them with our website content. This will impact the chances of appearing higher in the search engine results as the site will lose user engagement and increase the bounce rate. To be more user interactive, another strategy is to create a user sitemap. A user sitemap is a navigation aid to users and should be accessible from every page. It is a simple webpage link made for users, showing the user where they are and what other options they have and where could they go next. This will help to improve user experience and also it helps users to find exactly what they are looking for. Having a user sitemap is to reorganize all the menus and to sort everything in a structure. The user sitemap should be spread out as one of the main categories of the site and in this category, the user sitemap of the whole website should be listed. In the user sitemap webpage, not only the list of pages should be available, there should be a clear and concise description of what the page contains. Every webpage link description in the sitemap should be something that’s easily understood by everybody. Using a user sitemap will bring in more flexibility and creativity in our website as it allows pages to be structured more meaningfully, visually, and chronologically. Also, quick escape routes could be available especially if the site is large and complex. If someone arrives at a page and still could not find what they are looking for, there is a list of suggestions on areas to explore, and this saves the users so much time and they will have a positive experience using our site. Last but not least, use website tools to generate and download the file to our website, for example, a free HTML sitemap generator. It is very helpful when our website’s files are organized chaotically. A pop-up will appear and the user simply follows the guidance and eventually uploads the generated sitemap to our website. After doing all these strategies, Google will be able to index our website easier and this will increase the results of page indexing. When the search robot comes to a website and sees that the site has a total of 100 pages, it will have to go through each and every single page from the first page to the last page, and the process of searching and indexing every single page takes a very long time. In fact, there are some pages that won’t even be included in the search engine. This is because the search engine does not index pages that are not found and reached by the search robot.

Create high-quality and relevant content

Creating high-quality, relevant content has the potential to improve website indexing on Google. Google uses a technology called “crawlers” to search, find and prioritize web content. When your website contains high-quality, relevant information about different targeting subjects, each page can be indexed by Google and eventually displayed in Search Engine Results Pages (SERPs) when a user types in a query. To start, selecting one specific subject for each page of the website helps Google crawlers to understand targeted content and index all pages in a correct and efficient manner. This is known as creating a “theme” for the page. Tools like Google’s Keyword Planner can find the most popular and relevant keywords for a certain subject. These keywords can be added into the content in a natural way so that Google crawlers can recognize them and help to index the page. However, it is important to avoid “keyword stuffing”, which means overusing keywords in the content in a way that negatively affects the reading experience. Google emphasizes that to rank high in search, it is crucial to produce meaningful and relevant content. This is because, according to Google, quality content on the right subjects will create traffic and naturally improve the importance and reputation of a site over time. In conclusion, the strategies for producing high-quality, targeted, and meaningful content include choosing one subject for a page, researching and using popular keywords, adding keywords to the content in a natural way, and avoiding overuse of keywords. A systematic and focused approach to creating and organizing relevant content will benefit website indexing and ultimately achieve a higher position in Google search results.

Use proper meta tags and keywords

After specifying a title for each page of your website, use unique, keyword-rich meta tags in the head section of each HTML file. The “description” and “keyword” meta tags are especially important. The keywords you specify in each meta tag should reflect the content that appears on the page specified, but be careful to avoid repetition: if you use the same keywords repeatedly on a page, it might be viewed as spam. While the “keyword” meta tag is not used by major search engines in their ranking algorithms, it’s still worthwhile to consider using it to help users zero in on the content they need. On the other hand, the “description” meta tag is often displayed in the results of a search engine query and tells a user why your website is worth visiting. Writing a concise, readable description which includes one or two occurrences of the main keyword for that page and which would encourage users to click through to your site from a search engine can have a considerable impact on the volume of traffic which comes your way. The search keywords used and the number of page hits resulting are often monitored to assess how important and useful your site is, so named as a result. Another advantage of this process is that you can familiarize yourself with the sort of searches that bring people to your site; such knowledge can be useful for your marketing strategies.

Submit sitemap to Google Search Console

Last but not least, it is necessary for website owners to update the sitemap when there are newly added web pages to the website. Every time after a new submission of sitemap or after any amendments are made to the website, it is good to ensure that all the submitted web pages are still accessible. An updated sitemap that is submitted to Google Search Console physically help in ensuring that Google is aware of the newly added web pages or any amendments that have been made to the existing web pages on the website.

Submitting a sitemap to Google Search Console can be considered as a good practice for website owners and would definitely provide website visitors with a positive user experience. By looking at the crawl errors, sitemaps, search queries and other useful information provided by Google Search Console, website owners can further improve the visibility of the website.

It is also a good practice to set up sitemap tracking so that website owners will be informed of any issues with the submitted sitemap and would be able to take corrective actions whenever it is necessary. This can be done using the “Testing Sitemap” provided by Google Search Console, a tool that can be used to test sitemap. By entering the URL for the sitemap, user will be able to retrieve information like issues found, warnings and successful tests that have been made on the submitted sitemap.

To submit a sitemap, first and foremost, one should have a Google Search Console account. After logging in, one needs to click on the website URL that he wants to submit the sitemap to. Over at the left sidebar, locate and expand the “Crawl” section and from there, click on the “Sitemaps” section. A blank field for one to add his sitemap prompted and user can use command after which, the sitemap will start getting processed. After the sitemap is successfully submitted, it would be in a “pending” state. The number of URLs submitted and how many of them got indexed will be displayed.

Website owners can help Google to index their websites in a fast and efficient manner by submitting a sitemap to Google Search Console. A sitemap is a file where website URLs are listed and it enables Google to ‘see’ the structure of the website, which results in getting better coverage of the website pages. Without a sitemap, especially for new websites or websites with few external links, it might take a longer time for Google to discover all the pages.

Importance of website indexing

Website indexing is important as it leads to increased visibility in search engine results, higher organic traffic and potential customers, and better search engine rankings and credibility. When a website is indexed, it means that it is actively crawled by Google and any changes that are made to the website are picked up by the search engine. This means that when users search for specific keywords or phrases, the website is more likely to appear in search engine results. In addition, indexing helps websites to attract new and unique visitors who are looking for the specific services or products that the website offers. This could ultimately lead to new customers and increased sales. Indexed websites are more likely to be ranked highly in search engine results, especially if the content is relevant, high-quality and regularly updated. Search engines also value new and fresh content, and so frequent indexing of a website – which involves new or existing pages being checked and added to the search engine – is a positive thing. Websites that are indexed and updated regularly might be seen as more credible and trustworthy compared to those that are not. Furthermore, search engines have complex algorithms that determine how websites are ranked and the order in which they appear in search engine results. These algorithms take into account many different variables, and one common attribute of highly ranked websites is good levels of indexing. As more and more people use search engines to find the products and services that they need, website indexing is becoming increasingly important. With so many websites to choose from, it is essential that the process of improving website indexing – through techniques such as Search Engine Optimization (SEO) – is utilized. SEO is the name given to the activity that attempts to improve search engine rankings. The basic idea behind SEO is to help websites become more visible and more relevant to their target audience, especially in terms of search engine results. There are a number of different SEO techniques that can be used to improve website indexing, and one of the most effective strategies is to create relevant and high-quality content. By doing this, not only does it increase the likelihood of the website being indexed, but it can also lead to better search engine rankings. For example, Google’s algorithms are designed to look for the most useful information to the specific searches that someone makes. By having content that matches these searches – especially if it is better than what other websites offer – the search engine is more likely to recommend the website in the search results.

Increased visibility in search engine results

One of the main benefits of having a website indexed by Google is to increase its visibility in search engine results. When a website is indexed, it becomes available for users to find it via search engines. Indexed pages will be included within the search engine database and shown to users when certain keywords are typed into the search box that match the content on those pages. The better your website is indexed, the higher its visibility in search engine results will be. In addition, getting a higher number of your pages indexed, the more chance that people will find your site. For example, if your website has 300 pages and just 100 of these are indexed, this means that only these 100 pages are available for online users to find your website. If your website is not yet indexed, it is likely that no one may find it when performing a search for the types of services or products that you offer. On the other hand, a website that has around 75% of its pages indexed out of the available number of pages, it is highly likely that more users can visit your site through search engines because of the higher visibility in search engine results. Also, websites that are well indexed and visible experience high organic traffic; that is, such sites get visitors that come as a result of the site’s presence shown in the search engine results. Organic traffic makes it easier for website owners to acquire customers that are searching and seeking their products and services. With a well-indexed website, your business will be enjoying lasting results of your hard work in search engine optimization (SEO) and not needing to depend on paid digital advertisements. Higher visibility in search engine results can lead to both more traffic and better conversion rates for interested parties. Also, it provides an opportunity for performing marketing strategies which will take the business to the next level. In today’s marketing landscape, having a website that is well-indexed is key not only in drawing potential customers to your business but also in showing that the company is committed to embracing the digital culture. Lastly, having your website well indexed not only means that your business will be shown more prominently in the search engine results pages, but it also builds the overall credibility of your website. It is noteworthy to totally commit and follow the rules that Google has set. With proper SEO and adhering to the guidelines, search engines will continue to index your website and the rankings of your website will improve over time. As a result, websites that are easily found in the search engines are considered reputable and trustworthy as shown by the search algorithms. This in turn will make sure the website will have well indexed for more search terms in the future which will provide an even better base for the development of the company.

Higher organic traffic and potential customers

At the same time, users will start to leave data and footprints when they interact with the website. This is very important data that the business can use to determine future marketing and business development direction. For example, data such as user demographics, user preferences and needs, and the time period during which the website is most popular can be collected. This data can be used to plan marketing strategies, content writing, and the way in which contents are organized and laid out on the website.

With advanced analytical tools, the webmaster can analyze how many users visited the website through organic search. This is important to measure the website’s ability to attract users from search engine results. High organic traffic is generally a sign of a healthy website. It means that the website is able to attract users from the search engine results. As more and more users are directed to the website from search engines, the website can slowly establish a solid customer base through the internet.

When a website has higher visibility in search engine results, it means that the website can be found more easily by existing and potential customers. This is because when users search for a product or service, the website will appear in the search listings. As a result, users can easily click through to the website. Therefore, this high visibility can lead to an increase in website traffic and user visits.

When a website is indexed, it means that it is regularly scanned and analyzed by search engines. When a user enters a search term into a search engine, the search engine looks through its indexed entries and provides the user with a list of websites that contain the search term. Therefore, the more pages of a website that are indexed, the more likely it is that the search engines will recognize the search terms on the website, increasing the website’s visibility in search engine results. As more and more pages from a website are indexed, they will start to appear in search results for more and more search terms. If a page is not indexed, the page will not be shown in search results for any terms.

Better search engine rankings and credibility

When a user refers to a website from a search engine results page, that website is referred to as a “search referral” and the activity of search engines in providing a user with search referrals is described as “search marketing”. Research has shown that search referrals have a positive impact on the brand health, such as increasing brand recall and aiding brand recognition. A survey has shown that 63% of the users are more likely to click on a search result if they are familiar with the brand and this indicates that familiarity provided through search referrals can have a positive impact on prospecting customers. The number of the search referrals that a website receives gives a quantitative insight into how effective the website is in attracting traffic from search marketing. High quality search referrals have the potential to bring traffic to a website and after a period of time, search referrals can be the main source of traffic if websites are marketed properly. Search referrals can be roughly divided into two categories, namely organic search referrals and paid search referrals. Websites which are search engine optimized have a good chance of being placed highly in organic search referrals, in contrast to the paid search referrals where a high placement can be gained, for some search terms, through payment to the search engines. Gaining a high placement in search referrals is the main aim of optimization and this has an obvious advantage to the website because users are most likely to click on the top few returns in a search. In conclusion, search referrals can have a positive impact on the brand health and provide a good outcome which helps to ensure the future success of the brand. High quality search referrals have the potential to bring a quantity of traffic to a website and search marketing activities can promote the websites and increase website traffic. There are two types of search referrals, which are organic search referrals and paid search referrals, and gaining a high placement in search referrals has the main advantage to the website. It is suggested that academic research should be conducted on the effect of search referrals on the brand health, by comparing data from competitors in the same market and examining how changes in the number of search referrals affect different measures of brand health. This will provide a robust empirical test of the hypotheses and also provide a useful guide to managers in terms of ways that brands and traffic can be built over time. However, it is important to note that the collection and analysis of data before experimentation is essential because different market environments could impact the results. Additionally, more research can be done in order to understand the ways in which search referral performance can be improved. This could lead to the identification of new strategies for improving the performance of search referrals and could make search referrals a vital tool for better brand recognition.

Monitoring and tracking website indexing progress

By examining the data and insights provided by these GSC tools, website owners or webmasters can make informed decisions about any necessary changes or improvements to the website and its search results performance.

There is also the “Sitemaps report” which can be used to submit sitemaps and check the status of submitted sitemaps. A sitemap is a file where you provide information about the pages, videos, and other files on your website, and the relationships between them. It is good practice to submit a sitemap to help Google understand the structure and content of your website, and to ensure that all website pages are crawled and indexed. The report will show any errors or warnings for sitemaps, the number of URLs in the sitemap that has been indexed, and the last read time. This can help monitor whether the submitted sitemap is providing good coverage of the website and how many pages have been indexed as of the last read.

Another useful tool is the “Index coverage” report which gives an overview of the index status of the website. It provides information about any indexing issues for both mobile and desktop and what URLs are valid, excluded, and have warnings. This is useful for checking for any indexing errors or issues which need to be resolved, keeping track of the progress of index changes after new pages have been published, and troubleshooting any issues that are preventing certain pages from being indexed.

Google Search Console (GSC) offers a variety of tools that can be used to monitor and track the progress of website indexing. GSC is a free service offered by Google that helps website owners and webmasters monitor, maintain, and troubleshoot the presence of their website in Google search results. One of the useful tools is the “URL inspection” tool which allows you to check the index coverage of a page and request Google to crawl and index it if it has not been done yet. This tool provides information about the specific page that is being checked, includes the canonical URL for that page, and shows whether the page is listed on Google and is eligible for indexing. In addition, it provides information on the last crawl, any issues Google encountered when trying to crawl or index the page, and the page loading experience as recorded by the Google Chrome User Experience Report.

Utilize Google Search Console tools

To ensure that website indexing is in progress and on track, it is recommended to utilize the tools offered by the Google Search Console in order to identify and fix technical issues and errors. First and foremost, the “Coverage” report should be checked regularly. The “Coverage” report provides a detailed list of all web pages that are indexed, or not indexed, and with warnings or errors that might affect the rankings of the web pages. Indexing issues, including the page not being indexed, an “orphaned” page not linked from any other page, a “submitted URL not found” (404) error encountered when Googlebot attempted to index the page, “site errors” such as server error (5xx) and redirect error, and “URL is unknown to Google”, will be highlighted on the “Coverage” report. This will provide good insights and identify the issues that may prevent the web pages from being indexed and listed in the Google Search results. The “Enhancements” report should also be utilized to ensure that the web page is equipped with good quality and valid content, thus enhancing the experience of the Google Search users. Issues found in the “Enhancements” report include mobile usability issues, recipe report, breadcrumb report, log data report, and site link search box report. The report will display data that shows the improvements of the web pages over time, which includes but not limited to the number of items with errors, the number of items valid, and the number of items excluded. Also, the “Mobile Usability” report allows web developers to check and fix errors for the mobile version of the web page. The “Mobile Usability” report may reveal issues such as clickable elements too close together, content wider than screen, text too small to read, and viewport not set. By using the Google Search Console tools, one will be better placed to diagnose and address any problems that are preventing the website from being fully indexed and maximized its visibility in the Google Search results.

Analyze website traffic and user behavior

Usability and user experience can be evaluated by using mouse and keyboard interaction logs. Such logs record the time interval between a button being clicked and a result being displayed when users interact with a website. Such keyboard actions can help understand how much effort a user needs to put in using a website and why certain interactions may be more popular than others. Such data can be used to assess the effectiveness of designs as well as to identify areas of the website that are less popular compared to others. By using log data, analysis of the user interaction patterns can help provide concrete reasons for changes that are planned which would help improve the accessibility and usability of the website.

Logs in the web server can provide information whether or not specific parts of a page are requested from the server. From the logs in the web server, it is possible to analyze a list of actions. Such log files can provide information about how a website is being used and which are the most common reasons why a specific page is accessed. By analyzing user behaviors such as the usage of navigation menus and search forms, improvements can be made to the layout and structure of a page or it can be considered to provide more intuitive navigation or personalized features for the users.

Selected traffic means that traffic from users who visit the page has a purpose. Users can quickly find their desired content by using website navigation or the search function. On the other hand, if a website is not well-designed and the content is not clear, or the structure of the website is overly complex, it can result in high bounce rates. Similarly, the popularity of a page or a post may decrease and it may require less attention in the future.

Regularly check indexed pages and crawl errors

If you need a surefire way to maintain a strong status in the search engines, be sure to regularly check the crawl errors in your Google Search Console. If Google can’t access important pages on your website, they are likely not being indexed and will not show up in search results. You can usually find the “Crawl Errors” section by clicking on the “Health” tab in your Search Console account. If you find that Googlebot encounters an error when trying to crawl your website, it will be logged here. It’s important that you fix these errors as soon as possible, as they can lead to a decrease in the amount of content on your website that is shown on search results pages. Additionally, if you have a sitemap submitted, be sure to check on it often and address any errors. Sitemaps often contain valuable page content so keeping it error-free can help you maintain good Google indexing. This usually comes by the way of manual actions. Just as the name suggests, these actions aren’t searches produced by an automated bot, but instead by a team member at Google. If your website doesn’t comply with Google’s published webmaster guidelines or has been flagged by the Google spam team, a manual action may be taken and result in a lower Google ranking. To see if your website is under a manual action, go to the “Manual Actions” section of the “Search Traffic” tab in your Google Search Console. If no issues are reported, then no manual actions were initiated for your site. However, do keep in mind that additional site reviews may be completed in the future so continuing website maintenance and staying integrated with the data in your Google Search Console is vital. Lastly, it is important that you ensure responding to any SMS messages or emails that Google may send to you. These will typically discuss suggestions, warnings, or critical notifications for your website. Not only will you maintain a current and healthy website, but you’ll also show Google an increasing level of trust and attention to user experience. And that wraps up the fourth and final section of this article. By remembering the importance of website indexing and following these key strategies for website maintenance and improvement, you’ll see far more than green checks and red checks!

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We hope this article was helpful and informative. Feel free to contact us if you need more help with website indexing or any other aspect of online marketing. Our team is here to help you succeed online!

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