The modern world is all about advertising and getting your name out there. In the past, companies had to spend millions of dollars on ads that would only be seen by a small portion of the population. However, with the advent of the internet, companies can now advertise to a much wider audience at a fraction of the cost. One such method of advertising is display marketing.

Display marketing is a type of online advertising that involves placing ads on websites, apps, and other digital platforms. Display ads are usually in the form of banner ads, but we can also take other forms, such as interstitials, videos, and rich media. Eskimi is one such company that specializes in display marketing. Here’s how we can help you reach your targeted audience at a lower cost.

Cost-Effective Advertising

One of the main advantages of display marketing is that it is relatively cost-effective compared to other forms of advertising, such as television or print ads. This is because you only have to pay for the ad space that your ad occupies, as opposed to paying for airtime or print space. Additionally, you can choose to only have your ad displayed on specific websites or apps that are relevant to your target market, which further reduces your costs.

Increased Visibility

Another advantage of display marketing is that it increases your visibility online. This is because your ad will be seen by people who are actively using the internet, as opposed to people who are just flipping through channels or flipping through pages without really paying attention. Furthermore, since you can specifically target websites and apps that are relevant to your target market, you can be sure that people who see your ad will be interested in what you have to offer.

Better ROI

Lastly, display marketing also offers a better return on investment (ROI) than other forms of advertising. This is because you can track how many people have seen your ad and how many have clicked on it. This information can then be used to improve your ad campaigns so that you can get even more leads and conversions in the future.

Display marketing is a type of online advertising that involves placing ads on websites, apps, and other digital platforms. Display ads are usually in the form of banner ads, but we can also take other forms, such as interstitials, videos, and rich media. Sotavento Medios is one such company that specializes in display marketing and can help you reach your targeted audience at a lower cost. Enhanced visibility and increased ROI are just some of the advantages offered by this type of marketing campaign.