Digital Marketing Technical Terms Explained

October 27, 2022

What is SEO, Search Engine Optimization?

SEO is the process of making it easier for people to find your website on a search engine. You can do this by improving the quality and quantity of website traffic that comes from search engines. This kind of traffic is free, unlike paid traffic or direct traffic.

What is On-site SEO?

On-page SEO is the practice of optimizing web pages to make them easier to find on search engines. This includes things like adding keywords to title tags, headings, and content, as well as making sure that internal links point to relevant pages.

What is Off-site SEO?

“Off-page SEO” is a term used to describe things you can do to help your website rank higher in search engine results pages. This includes things you do on your own website, as well as other things that can help improve your site’s ranking.

What is Local SEO?

Local search engine optimization is a process that makes it more likely that people will find your website or webpage when they search for it on the internet using a local search engine. This is similar to the way that SEO (search engine optimization) works, but it only affects the visibility of websites and webpages when people use a local search engine.

What is Technical SEO?

Technical SEO is a way to help make sure your website and server are working well so that search engine spiders can crawl and index your site better. This will help improve your organic search rankings.

What is White Hat SEO?

White hat SEO is the term for approved search engine optimization tactics that are used to increase a website’s rank on a search engine results page (SERP). This is done by using methods that are approved by the search engines, rather than through payment or deception.

What is Black Hat SEO?

Black hat SEO is a technique to make your website rank higher on search engines. This method goes against the guidelines set by search engines. It can often lead to a penalty from the search engine. Some black hat techniques include stuffing keywords, cloaking, and using private link networks.

What are Social Signals in SEO?

Social signals are the number of times a website is shared, liked, or talked about on social media. This contributes to how high a website appears in search engine results pages (SERPs). Social signals are seen as another form of citation, similar to backlinks.

What is SEM, Search Engine Marketing?

Search engine marketing is a type of Internet marketing where you pay to make your website more visible on search engine results pages.

What is Display Ads Marketing?

Display Ads are a type of advertisement that you see on websites. They have text, images, and a URL (a website where people can learn more about the product or buy it). There are many different types of Display Ads. Some are static (meaning the image doesn’t move), while others use animation (multiple images or video) or changing text.

What is the difference between display ads and search engine marketing ads?

There are two main types of online advertising: search engine marketing and display advertising. With search engine marketing, your webpage will be at the top of the search engine results page (SERP), like on Google or Bing. Display advertising allows you to place banners on websites that have audiences that might be interested in what you’re selling.

What is the purpose of web hosting?

A web host is a secure place to store online content. This includes the code, images, videos, and text that make up a website. A web host ensures that this content is always available online so that people can access it.

What is a CDN, Content Delivery Network?

A content delivery network, or CDN, is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and performance by distributing the service spatially relative to end users.

What is the difference between Web Hosting and CDN?

Traditional web hosting is when one server hosts your website. CDN or Content Delivery Network is a worldwide network of servers that host your website from different locations. The last difference is how much content each option delivers.

What is Shared Web Hosting?

A shared web hosting service is a web hosting service where many websites are stored on one web server that is connected to the Internet. This is a less expensive option for hosting because the overall cost of server maintenance is spread out among many customers.

What is a VPS, Virtual Private Server Hosting?

A Virtual Private Server (VPS) is a hosting service that is very similar to dedicated server hosting, but it is offered on a shared server. This option has become popular because it is usually less expensive than dedicated hosting, yet provides better reliability, security, and performance than shared hosting.

What is Cloud-Based Web Hosting?

Cloud hosting means that websites and applications can be accessed using resources from the cloud. This is different from traditional hosting because applications and websites are not hosted on a single server. Instead, they are hosted on a network of virtual and physical servers. This makes them more flexible and scalable.

What is the difference between cloud web hosting and a CDN?

Cloud computing and CDNs are similar because they each serve content from geographically distributed servers. But this is where they vary: A CDN delivers content as quickly as possible, while cloud computing is based on flexibility, scalability, and on-demand delivery of applications and data.

What is a DNS, Domain Name Server?

The Domain Name System is a system that helps identify computers on the Internet. It does this by using a hierarchy of names and associating those names with other information.

What is an A Record in Web Hosting?

An A Record is a DNS record that tells someone what the IPv4 address of the server is for a certain domain name. This is helpful when you want to know where a website is hosted or find out the IP address for a computer from its hostname.

What is a CNAME Record in Web Hosting?

A Canonical Name or CNAME record is a type of DNS record that lets you use a shorter name for a website. For example, if you want to use the name ‘’ but your website is hosted at ‘’, you can create a CNAME record that tells the internet that ‘www’ points to ‘’.

What is Social Media Marketing?

Social media marketing is the use of social media websites and platforms to market a product or service. There are different terms for this, like “e-marketing” and “digital marketing”, but “social media marketing” is becoming more popular because it works.

What is Social Media Growth?

Social media is more than just a trend. It is an important part of your marketing strategy. However, social media alone cannot help you grow your business. It can help you connect with customers, increase awareness about your brand, and boost leads.

What is SEO Rank Tracking?

Rank tracking is the practice of tracking how your website’s pages rank on the search engine results pages for certain keywords. By tracking this information over time, you can see any trends that may occur and also measure the impact of any SEO optimizations you make.

What is A.I., Artificial Intelligence?

AI can help businesses understand customer behavior and predict what people might buy in the future. This helps businesses do better marketing, which makes customers happier.

What is a JavaScript?

JavaScript is a programming language that helps make websites interactive. As of 2022, 98% of websites use JavaScript on the client side to make their pages more interesting and fun to use.

What is CSS?

CSS is a language used to describe how a document should look when it is written in a markup language. HTML and XML are two types of markup languages. CSS is one of the most important technologies for the World Wide Web, along with HTML and JavaScript.

What is HTML and XML?

XML stands for eXtensible Markup Language. This language is used to store and transport data. The focus here is not on how the data looks, but on how it can be used. HTML stands for Hypertext Markup Language. This language helps to make data more interactive and provides multiple formatting features.

What is a Plug-in?

A plug-in is a software component that can be added to an existing program to add features. When a program supports plug-ins, it means that the program can be customized.

What is a Website theme or website template?

Web templates help web designers and developers create custom web pages automatically. This is done by using pre-made static web page elements and defining dynamic elements based on specific web request parameters.

What is a Web CMS, Content Management System?

A web content management system (WCMS) is a type of content management system (CMS) that helps organizations manage their website’s digital information. This is done by creating and maintaining website content without prior knowledge of web programming or markup languages.

What is Google Analytics?

Google Analytics is a service that Google offers that tracks and reports website traffic. It was first released in 2005, and it became a part of the Google Marketing Platform brand in 2019.

What is Google Analytics

What is Google Universal Analytics?

Universal Analytics is the most recent technology for data collection when it comes to web-based analytics. It uses analytics. js tracking code for websites, and an SDK for mobile apps. The Measurement Protocol is also used for other digital devices.

What is GA4, Google Analytics 4?

Google Analytics 4 is an analytics service that helps you measure how people use your websites and apps. This document provides step-by-step instructions on how to set it up, as well as reference materials for developers. Get the Guide here

What is the difference between UA, Universal Analytics, and GA4?

Universal Analytics tracks how many times people view your website on different devices. GA4 combines data from both the website and the app into one property. If you are tracking both website and app data in GA4, be sure to compare pageview metrics between the two carefully, since app traffic will be included in the numbers.

Which is better, Universal Analytics or GA4?

Universal Analytics calculates the number of people who have interacted with your website in some way as Total Users. GA4, on the other hand, calculates the number of people who have actively used your website as Active Users. This means that the term “Users” may appear the same in both programs, but they are actually measuring different things.

What is Google Search Console?

Google Search Console is a web service by Google which allows people who own websites to check the indexing status of their website, see how people are finding their website, see if there are any crawling errors on their website, and try to make sure their website is appearing as high up as possible in search engine results pages.

What are Web Crawling and indexing mean in SEO?

Crawling means that Googlebot looks at all the content on the page. Indexing means that the page is eligible to show up in Google’s search results.

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