Sotavento Medios

Lately, many marketers and business owners have some doubts about the effectiveness of SEO and whether SEO still plays an important role to bring more business to the company. Some will even argue that it is the contents of the website that attracts more viewers than doing search engine optimization.…

Before we talk about the possible future of SEO and predictions from different SEO experts, it is good to understand what is SEO and how it works and evolve over the years. SEO is an acronym for Search Engine Optimization which is an online process where users will use search…

For online marketing, there are many useful tools to use besides Search Engine Optimization (SEO) to increase the page ranking for the targeted website. Especially social signals and Social Media Marketing (SEM). To understand why social signals and SEM is used to boost the ranking, it is essential to understand…

In the SEO industry, SEO specialist or webmasters can use different methods to improve the ranking for their websites and crowd searching is definitely one of them. In general, crowd searching is described as a pay service that uses a software to program and imitates real users to search the…

Natural link building is links that are created naturally without the need of the website owner or the administrator to generate the links through various methods such as guest posting or other types of link building practices. Another word, natural links will occur when other bloggers or website owners link…

SEO onsite optimization (also known as on-site SEO or on-page SEO) is the online marketing practice to optimize elements on a website which is based on the website’s content and relevant keywords in order to rank higher and earn more traffic from the search engines. Which means that on-site SEO…

Google Hummingbird is the new algorithm that is a complete overhaul as compared to the Panda and Penguin updates which are released as add-ons to the Google’s existing algorithm, While many of the pre-existing components in the core algorithm remained the same, Google’s Hummingbird algorithm is focusing more to understand…

Nowadays SEO is a necessity for the business to grow and promote their brand online using the search engine. Not only it’s affordable and cheaper as compared to traditional ways of advertisement, SEO helps companies to grow their presence online and increase their sales if their page ranking is good…