How to Create Structured Data Markup for Rich Snippets
Structured data is now a major factor for search engines. Schema.org was launched in 2011 by Google, Bing, Yahoo, and Yandex to establish a common set of schemas for the web. Since then, the database has seen numerous improvements. Over time, the number of websites using structured data remains low, even though its benefits are […]
Why Your Singaporean Business Needs a Localized SEO Strategy
The Visibility Problem Every Singapore Business Faces If you run a small or medium-sized business in Singapore, you’ve likely experienced the frustration of not being found online. You may have invested in a great website, yet it remains buried on page three of Google for your service. Or you might have tried digital ads, only […]
From Keywords to Conversations: Navigating SEO in the Generative AI Era
The shift in search is profound. Users are moving away from traditional keyword queries and embracing natural, conversational interactions with generative AI. This transformation has led to a rise in “zero-click” searches, directly impacting traditional website traffic and placing a new emphasis on the quality and trustworthiness of content. For businesses and marketers, survival in […]
How to Get Your Products on Google’s SERP Feature: Popular Products
When you search for something on Google, the results page now shows more than just blue links. It displays a rich collection of images, ratings, and extra information that helps you find what you need quickly. These additions are called SERP features. One of the most useful is the SERP Feature: Popular Products, which helps […]
The Ultimate Guide to SEO for Singaporean Businesses
Why SEO Matters for Singaporean Businesses If you run a business in Singapore, you probably know how crowded and competitive the online space is. With thousands of companies vying for attention on search engines, merely having a website isn’t enough. The important question is: how do you ensure your customers find you before they find […]
The Future is Now: AEO, Generative AI, and My Take on the New Search Reality
5 September 2025 Blog The Future is Now: AEO, Generative AI, and My Take on the New Search Reality Hello, I’m Jeremy Lee from Sotavento Medios. For over a decade, I’ve worked in digital marketing, and I can tell you for sure that we are at the brink of a major change. The old rules […]
Elevate Your Brand: A Clear Approach to SEO in Singapore
5 September 2025 Blog Elevate Your Brand: A Clear Approach to SEO in Singapore At Sotavento Medios, we’ve closely watched digital marketing grow in Singapore. We’ve seen businesses invest a lot in SEO, but often they end up with vague promises and a big bill without seeing real results. We’ve heard their frustrations, the lack […]
A Message from Sotavento Medios: We Believe You Deserve More from Your Google Ads
5 September 2025 Blog A Message from Sotavento Medios: We Believe You Deserve More from Your Google Ads From our vantage point here at Sotavento Medios, we see it every day. Businesses across Singapore, particularly esteemed medical practices, are paying a premium for digital marketing services that are simply not delivering the value they promise. […]
A Guide to Product Page SEO
If you want to start selling your products online, product page SEO should be a key part of your strategy. In physical stores, customers can handle and examine products up close. However, they lack that advantage in online shops. It’s also not as easy to discover an online store as it is in person. To […]
From Clicks to Conversions: The Secret to Smarter Google Ads
Navigating the world of online advertising can feel complex, but what if there’s a tool that can put your business in front of customers who are actively searching for your products or services? That tool is Google Ads. When you team up with the right experts, it’s about smart investment that brings real results. At […]