The Importance of Online Reputation Management
Your online reputation is your image on the internet. Online Reputation Management (ORM) is about improving your company’s name or your brand’s good standing. This is by countering, weakening or eliminating the negative material that is found in the internet. Defeating it with more positive materials such as Good reviews or comments to improve your product/services credibility and customer’s trust in your company.
Online Reputation Management is very important to your business as negative reviews, blogs, forums and other social media networks will greatly affect the opinion of your potential customers. Thus it is important to monitor your reputation online and migrated these negative feedbacks while building positive reputation for your company.
What is Online Reputation Management (ORM)?
Online Reputation Management (ORM) is also known as search engine reputation management (SERM) or internet reputation management, which SEO professional will help their clients to influence consumer’s perception about a person, brand or company in the online media and internet.
A Good example of an ORM campaign is to use positive content to counteract, balance or “push away” negative content to influence Google’s search engine results page (SERP). As the first page will normally show limit numbers of results, thus displaying the positive content on the 1st page will have a strong impact to the viewer’s perception on the company’s reputation and therefore increase the chances of sales conversion from the prospective customers.
What is the purpose Online Reputation Management (ORM)?
The main function of Online Reputation Management is to generate strong and positive foundation that increase online visibility, improve positive sentiment, reduce negative opinion or review, remove unflattering content that could damage the company’s image and other related methods.
How are reputation goals achieved?
In Sotaventos Medios, we have experience ORM specialists that use several online tools such as social media monitoring, web content strategy, search engine optimization (SEO), public relations outreach and other highly efficient methods to help our clients to achieve and manage their reputation goals and expectations.