How do you conduct a data-driven digital marketing ROI analysis in 2026?
I believe that a data-driven ROI analysis in 2026 must move beyond simple “last-click” attribution to a unified, AI-assisted framework. To accurately measure your return, you must integrate your CRM with first-party data signals and account for “zero-click” visibility in AI search results. A modern analysis evaluates not just immediate revenue, but also Customer Lifetime […]