October 27, 2022
Digital Marketing Technical Terms Explained
What is SEO, Search Engine Optimization? SEO is the process of making it easier for people to find your website on a search engine. You can do this by improving the quality and quantity of website traffic that comes from search engines. This kind of traffic is free, unlike paid traffic or direct traffic. What ...
Read more
September 7, 2022
What is Black Hat SEO
Black hat SEO is the practice of going against search engine guidelines to manipulate SERPs (search engine results pages) for higher rankings. Marketers found to be using black hat SEO methods can be issued Google penalties, be wiped from search engines, or see metrics completely drop. Why is it important not to use black hat ...
Read more
October 14, 2021
SEO Link Building That You Can Do Yourself
Off-Page SEO is also referred to as “Off-Site SEO.” It refers to all actions taken outside of your website to improve your website’s ranking in search engine results pages. In contrast, with On-Page SEO, we can make any changes or improvements to your website or the pages on your website. Off-page SEO is the polar ...
Read more
