October 27, 2022
Digital Marketing Technical Terms Explained
What is SEO, Search Engine Optimization? SEO is the process of making it easier for people to find your website on a search engine. You can do this by improving the quality and quantity of website traffic that comes from search engines. This kind of traffic is free, unlike paid traffic or direct traffic. What ...
Read moreSeptember 7, 2022
What is Black Hat SEO
It was in the early 2000s that marketers first began to see the potential of search engine optimisation. With the launch of Google in 1998 and its software that could crawl through websites and categorise them based on their keywords, it became clear that the internet’s newest and fastest-growing search engine could be powerful for ...
Read moreOctober 14, 2021
SEO Link Building That You Can Do Yourself
Off-Page SEO is also referred to as “Off-Site SEO.” It refers to all actions taken outside of your website to improve your website’s ranking in search engine results pages. In contrast, with On-Page SEO, we can make any changes or improvements to your website or the pages on your website. Off-page SEO is the polar ...
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