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Sotavento Medios

Case Study 2: AI-Driven Search Dominance (AEO)

AEO

Executive Summary The search environment in 2026 has undergone a fundamental transition. We have moved from a “Link Economy,” where success was measured by clicks to a website, to an “Answer Economy,” where AI models synthesize information directly for the user. This case study focuses on a B2B technology firm that was losing significant organic […]