Basic Marketing Terminology for Newbies

ATL, BTL, and TTL are terms that are frequently used in marketing these days. The abbreviations ATL, BTL, and TTL stand for ATL – Above the Line MarketingBTL – Below the Line Marketing andTTL – Through the Line Marketing When Proctor and Gamble paid advertising firms...

The SEO Beginner’s Handbook

Keyword Research – Recognize what your target audience is looking for. The power of keyword research comes from gaining a better understanding of your target market and how they search for your content, services, or products. Keyword research provides you with...
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