Does SEO Still Work in 2025? The Rise of AI-Driven Search and Answer Engine Optimization
The digital marketing landscape has experienced a seismic shift in 2025. With AI-powered search engines like ChatGPT, Perplexity, and Google’s Gemini dominating user behavior, many businesses are questioning whether traditional SEO is still relevant. The short answer is yes—but it’s evolving rapidly alongside a new discipline called Answer Engine Optimization (AEO). The numbers tell a […]
The Impact of Voice Search and AI on Search Engine Interaction and Content Optimization
Voice search and digital assistants are becoming ever-present in everyday life. Voice search, in particular, is increasingly becoming part of consumers’ interaction with the internet, and information is increasingly being sought by a spoken request to a digital assistant. This change fundamentally affects how search engines function and how content can be optimized for them. […]