Digital Marketing Technical Terms Explained

Digital Marketing Technical Terms Explained

What is SEO, Search Engine Optimization? SEO is the process of making it easier for people to find your website on a search engine. You can do this by improving the quality and quantity of website traffic that comes from search engines. This kind of traffic is free,...
SEO VS. SEM: Which is better?

SEO VS. SEM: Which is better?

This is a common question for business owners who are trying to improve their visibility in search. SEO and SEM are two different approaches to search optimization, and both have their own advantages and disadvantages. Let’s define them first. What is SEO? SEO...
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