The Performance Paradox: Using Agency Trials and Guarantees to Reduce the Risk of AEO Investment
The shift in paradigm from conventional Search Engine Optimization (SEO) to Answer Engine Optimization (AEO), i.e., the process of optimizing content for AI-generated summaries, AI Overviews (AIO), and conversational LLM results, has led to a very crucial B2B problem: How can we measure and ensure ROI in a zero-click world? Seasoned marketing managers and technical […]