October 27, 2022
Digital Marketing Technical Terms Explained
What is SEO, Search Engine Optimization? SEO is the process of making it easier for people to find your website on a search engine. You can do this by improving the quality and quantity of website traffic that comes from search engines. This kind of traffic is free, unlike paid traffic or direct traffic. What ...
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January 21, 2022
Why Domain Authority is not everything: Google’s own algorithms, link building, social signals, and Google Maps
Why Domain Authority is not everything: Google’s own algorithms, link building, social signals, and Google Maps Domain Authority (DA) is a metric created by Moz that has gained popularity in the SEO community as a tool to measure website authority. However, DA should not be considered the only factor when it comes to improving search ...
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