The Sotavento Medios AEO Challenge: Navigating the Zero-Click Horizon in B2B SEO
The world of Search Engine Optimization (SEO) has reached an important turning point. B2B strategists now face a significant challenge. The once reliable measurement of organic traffic is under pressure from two main forces: the rise of AI Overviews (AIOs) and the prevalence of ‘Zero-Click Searches.‘ This isn’t just about an algorithm update; it represents […]