What is included in Google Ads Management service by Sotavento Medios?

Our service includes campaign setup, keyword research, audience targeting, ad copywriting, bid management, and performance reporting with full account transparency.

How much does it cost to set up a Google Ads campaign?

The setup fee is SGD $550 per campaign, which covers strategic planning, keyword targeting, and conversion tracking setup.

What is the current management fee for Google Ads?

We are offering a promotional 15% management fee for both new and existing clients, down from the previous 20%.

Can I access my own Google Ads account?

Yes, all clients have full access to their Google Ads account with full transparency and ownership of campaign data.

Which industries do you specialize in for PPC advertising?

We specialize in Medical, Legal, Real Estate, Education, E-commerce, Hotels and Holiday Attractions, and B2B marketing.

The Future is Now: AEO, Generative AI, and My Take on the New Search Reality

Hello, I’m Jeremy Lee from Sotavento Medios. For over a decade, I’ve worked in digital marketing, and I can tell you for sure that we are at the brink of a major change. The old rules of SEO, including the constant chase for keywords, careful backlink building, and the narrow goal of reaching a static #1 ranking, are no longer enough. The nature of search has changed, and so has the game we play.We’ve moved beyond Search Engine Optimization (SEO) and entered the era of Answer Engine Optimization (AEO).

Think about how you use Google today. It’s not just about typing in a keyword and getting a list of links. It’s about asking a question and receiving a direct answer right at the top of the results page. This is the new reality. Google’s Search Generative Experience (SGE), powered by its custom Gemini model, along with platforms like ChatGPT and Microsoft Copilot, are not just tools for finding information; they are tools for creating information. They are answer engines, and if your content isn’t optimized to be the best answer, you’re not just losing a click. You’re losing the whole conversation. This article aims to break down this change into a clear, actionable guide. I want to share my insights on how we at Sotavento Medios are not just adjusting to this future, but helping our clients succeed in it.

Beyond Keywords: The Rise of Generative Search Results

The fundamental difference between SEO and AEO is a shift in focus from keywords to answers. Traditional SEO was a battle for a limited number of top spots on a search results page. Your website’s goal was to rank high for a specific keyword so a user would click your link. With generative search, the goal is to have your content chosen by the AI to form the direct, on-page answer. This is what we call “Position Zero,” but it’s more than just a featured snippet—it’s the core of the AI-generated response itself.

Generative AI, like Google’s Gemini, has a new way of evaluating and understanding content. It’s not just looking for keyword density; it’s looking for authority, clarity, and comprehensiveness. It wants to find the single best source that can answer a user’s query thoroughly and accurately. This is why our work at Sotavento Medios has pivoted to what we call AEO, or Answer Engine Optimization. It’s a specialized approach that focuses on structuring your content to be consumed and understood by AI, positioning you as the most credible source on your topic.

Technical Strategies for AEO: Implementing the Future

So, how do we implement this new philosophy? The strategies are both technical and content-focused.

Semantic and Entity-Based Optimization:The days of targeting a single keyword are over. Generative AI understands the relationship between concepts, a concept known as semantic search. For example, instead of just optimizing for “digital marketing Singapore,” you must also demonstrate expertise in related entities like “SEO,” “PPC,” “social media,” and “content marketing.” Our AEO strategy involves creating comprehensive content clusters and pillar pages that establish your website as a topical authority on a subject. We ensure that your content is not just a collection of keywords, but a rich, interconnected web of information that proves you are a true authority.
Structured Data & Schema Markup:This is the technical bedrock of AEO. Schema markup is a type of code that you can add to your website to help search engines understand your content’s context. For AEO, this is more critical than ever. We use specific schema types like FAQPage, HowTo, Article, and QAPage to explicitly tell AI engines what questions your content answers. This structured data acts as a roadmap for the generative AI, making it far more likely to pull your content for a direct answer. It’s like putting your content’s key points in a format that AI can read and understand without a moment’s hesitation.
The E-E-A-T Framework (Experience, Expertise, Authoritativeness, Trustworthiness):Google’s E-E-A-T guidelines are not a new concept, but in the generative AI era, they are the most important ranking factor. AI models are trained on data from all over the web, and they need to know which sources are credible. Our AEO service is meticulously designed to build and demonstrate E-E-A-T.

Experience:We help you showcase your first-hand experience. For example, a medical professional sharing a case study, or a lawyer writing from personal practice.
Expertise:We build content that demonstrates deep knowledge and is authored by verifiable experts. We advocate for clear author bios with credentials and links to professional profiles.
Authoritativeness:We focus on building a strong backlink profile from authoritative sites and securing mentions and citations in the press.
Trustworthiness:We ensure your website is secure, your contact information is clear, and your content is accurate, factual, and free of typos. This is especially crucial for “Your Money or Your Life” (YMYL) topics, such as financial or medical advice.
1. Optimizing for Voice Search and GEO:The rise of voice assistants like Siri, Alexa, and Google Assistant has made conversational queries the new norm. People don’t speak in keywords; they speak in questions. This is where Geographic Optimization (GEO) comes into play. A typical voice search query is, “Hey Google, where is the best pizza near me?” Our AEO strategy ensures your content is optimized for these long-tail, conversational, and location-specific queries. We create location-based content, optimize your Google Business Profile, and use schema markup to clearly indicate your address and service area, ensuring you are the definitive answer for local search.

The Role of AI in Content Writing: A Double-Edged Sword

I’ve seen many businesses fall into the trap of using AI as a crutch, generating thousands of words of low-quality, unedited content. This is a critical mistake. Google has made it clear that it rewards “helpful, people-first content.” Unedited AI content often lacks a unique voice, personal experience, and the depth of human insight. It’s a house built on sand.

However, AI is an incredible tool when used correctly. At Sotavento Medios, we leverage AI to streamline our processes, not to replace human creativity. We use it for:

Topic Ideation:Generating content ideas and related questions that are trending.
Content Outlining:Structuring long-form articles for maximum readability and AEO effectiveness.
Drafting & Optimization:AI can help with initial drafts, but every word is then meticulously reviewed, fact-checked, and infused with a unique human perspective.

To empower businesses to do this themselves, we’ve developed a free tool: our AI Platform Content Submission Tool at https://www.sotaventomedios.com/ai-platform-content-submission-tool/. This tool helps you take your human-crafted content and optimize it for AEO and AI platforms. It’s a way for us to share our expertise and help you build a content strategy that is future-proof, without ever compromising on quality. It helps you ensure your content is structured for AI, making it more likely to be picked up by generative search results.

Why Sotavento Medios Is Your AEO Partner in Singapore

Navigating this new world of AEO, generative search, and AI is complex. It requires a partner with a deep understanding of the technology, the strategies, and the ever-evolving algorithms. At Sotavento Medios, we are not just an SEO agency; we are an AEO-focused digital growth partner. We specialize in helping businesses in Singapore and beyond become the definitive authority in their field.

We craft data-driven strategies that combine the best of technical SEO, high-quality content, and AEO principles. We work tirelessly to ensure that your website isn’t just ranking for keywords, but that it is trusted and recognized by both people and machines as the most authoritative source of information. We don’t just help you find a spot on the search page—we help you own the answer.

The future of search is already here, and it’s built on a foundation of answers, not links. Don’t be left behind in the old world. Partner with us, and let’s build a digital presence that not only survives but thrives in this new era of generative search.