January 3, 2022
Display Advertising: What You Need to Know to Succeed
The History of Display Advertising The first form of advertising can be traced back to Egyptian hieroglyphs that were used as a way to communicate ideas and messages. However, it was not until the 18th century when newspapers became popular that display advertising emerged as a way for businesses to promote their goods and services. ...
Read moreDecember 29, 2021
The Pros and Cons of Digital Marketing
Digital Marketing is the process of bringing together the internet, social media and traditional marketing channels to promote a product or service. This can be done through email, blogs, websites, social networks, search engine optimization (SEO), video marketing and paid advertising on digital media sites like Facebook and Twitter. The idea is that by using ...
Read moreDecember 20, 2021
The Best Approach to Develop a Successful Digital Marketing Strategy
So, you have an idea for a business and are ready to start marketing your product or service online and you are not sure where to begin with digital marketing. The problem is solved by using this article as a guide through the process of creating an effective digital marketing strategy that works for your ...
Read moreNovember 2, 2021
A Breakdown of Social Media Marketing Trends
Over time, social media has evolved into a key marketing tool. Through successful content sharing, social media has evolved into a channel for boosting lead generation.In other words, social media marketing is the next-generation tool and approach that teaches how to use social media in business. On a large scale, social media connects people with ...
Read moreOctober 12, 2021
Basic Marketing Terminology for Newbies
ATL, BTL, and TTL are terms that are frequently used in marketing these days. The abbreviations ATL, BTL, and TTL stand for ATL – Above the Line Marketing BTL – Below the Line Marketing and TTL – Through the Line Marketing When Proctor and Gamble paid advertising firms separately (at different rates) for their suppliers ...
Read moreSeptember 23, 2021
The SEO Beginner’s Handbook
Keyword Research – Recognize what your target audience is looking for. The power of keyword research comes from gaining a better understanding of your target market and how they search for your content, services, or products. Keyword research provides you with targeted search data that can assist you in answering questions such as: What exactly ...
Read more
