Singapore is a hub for creativity and innovation, and its graphic design industry is no exception. In this article, we will explore some of the most successful graphic design projects in Singapore, with a focus on print design and branding.
A Focus on Brand Identity and Creative Direction
One of the most inspiring design studios in Singapore is Roots, led by Jonathan Yuen. The studio focuses on brand identity, creative direction, and graphic design. Roots has earned recognition for projects like “The Art of Living” campaign for the National Museum of Singapore, which won a Gold award at the Singapore Creative Circle Awards.
Playful and Eclectic Branding by Foreign Policy Design Group
Another successful graphic design project in Singapore is the branding for The Lo & Behold Group, a hospitality company. The branding was done by Foreign Policy Design Group, a Singapore-based design studio. The branding is described as “a playful and eclectic mix of typography, illustration, and photography”.
Embracing 3D Illustrations and Typography in Singaporean Design
Singaporean designers are also embracing 3D illustrations and typography to create engaging and immersive experiences that resonate with the city’s vibrant and innovative spirit.
In addition to branding, print design is also an important aspect of graphic design in Singapore. Mapletree Media, a Singapore-based design agency, has worked on a variety of print design projects, including content creation, branding, and creative development.
Nytelock Digital is another graphic design agency in Singapore that specializes in branding and print design. They offer a wide range of services, including logo design, business cards, print/web banners, stickers, store signages, branding guidelines, stationery sets, uniforms, and EDMs (Email Direct Marketing).
DesignSingapore Council’s Good Design Research Initiative
Finally, DesignSingapore Council’s Good Design Research initiative provides funding, mentorship, and support to encourage innovative ideas that bring positive change. The initiative aims to explore how design can harness emerging technologies to create positive change.
Singaporean Designers Creating Innovative and Engaging Designs
Singapore’s graphic design industry is thriving, with a focus on print design and branding. From Roots to Foreign Policy Design Group, Singaporean designers are creating innovative and engaging designs that reflect the city’s vibrant and innovative spirit.
As the industry continues to evolve, local designers are embracing new technologies and challenges, such as staying updated with market trends, adapting to the rise of freelancers, and finding ways to solve pressing problems in society. By staying true to their passion for creativity and artistry, these designers are shaping the future of graphic design in Singapore and beyond.