A website is like a digital storefront for your business. It needs to be up and running 24/7 so that your customers can come in and shop anytime they want. In order for your website to be available all the time, you need to have a reliable web hosting service.
Your web hosting provider essentially rents out space on their servers for you to host your website. If their servers are down, your website will be down too. Not only will this frustrate your customers, but it will also hurt your SEO campaign.
Google penalizes websites that have frequent downtimes. This is because Google wants to give its users the best possible experience by showing them results from websites that are always up and running. If your website is frequently down, Google will ding your ranking and push you lower in the search results pages.
This is why having a reliable web hosting service is important for a successful SEO campaign. A good web hosting provider will make sure that their servers are always up and running so that you don’t have to worry about your website going down and losing valuable traffic and ranking.
How to Choose a Reliable Web Hosting Service
There are many different web hosting providers out there, so how do you choose one? Below are three important factors to look for when choosing a web hosting service:
Uptime Guarantee
The first factor you should look for is an uptime guarantee. An uptime guarantee means that the web hosting provider guarantees that their servers will be up and running at least 99% of the time. This may not sound like a big deal, but even 1% downtime can mean hours of lost traffic and income if you run a busy website. Look for a web hosting provider that offers an uptime guarantee of at least 99%.
Customer Support
The second factor you should look for is customer support. Things happen and sometimes your website will go down despite the best efforts of your web hosting provider. When this happens, it’s important to have 24/7 customer support so that someone can help you get your website back up and running as soon as possible. Look for a web hosting provider with 24/7 customer support via phone, email, or live chat so that you can rest assured knowing help is always just a few clicks away.
Money-Back Guarantee
The third factor you should look for is a money-back guarantee. A money-back guarantee shows that the web hosting provider believes in their service enough to offer their customers a full refund if they’re not satisfied. Look for a web hosting provider with at least a 30-day money-back guarantee so that you have time to try out their service without risk.
A reliable web hosting service is important for a successful SEO campaign because it keeps your website up and running so that Google doesn’t ding your ranking. When choosing a web hosting service, look for one with an uptime guarantee, customer support, and money-back guarantee. With these factors in mind, you can be sure to find a reliable web hosting service that will keep your website running smoothly and help you succeed in your SEO campaign goals.
