Off-Page SEO is also referred to as “Off-Site SEO.” It refers to all actions taken outside of your website to improve your website’s ranking in search engine results pages. In contrast, with On-Page SEO, we can make any changes or improvements to your website or the pages on your website.
Off-page SEO is the polar opposite of on-page SEO. Off-page SEO for a website can be done in a variety of ways. It includes all of the off-page activities listed below, as well as submitting your own website and services to various other websites in order to increase link building.
Natural links, manually built links, and self-created links are the three main types of links based on how they were obtained.
Natural links are provided editorially without any action on the part of the page owner. A food blogger, for example, adding a link to a post pointing to their favorite produce farms is an example of a natural link.
Manually constructed links are obtained as a result of deliberate link-building activities. Getting customers to link to your website or asking influencers to share your content are examples of this.
Self-created links are created by practices such as including a backlink with optimized anchor text in an online directory, forum, blog comment signature, or press release.
Some self-created link-building tactics are considered black hat SEO by search engines, so proceed with caution.
Off-Page Activities:
- Classified submissions
- Directories submission
- Local Listing submissions
- Business reviews
- Link Building
- Profile Creation
- Business Listing
- Image Submission
- PDF Submissions
- Article Submissions
- Document Submissions
- PPT Submission
- Question & Answer
- Social Media Promotion
- Forum posting
- Video Creation/Submission
- Social Bookmarking
- Blog Sharing
- RSS feed Creation/submission
- Blog Commenting
- Info-graphics Submission
